Insights and opinions, best practices and beyond

Our in-house industry experts are anxious to share their knowledge with you. Take a look at some of our team member perspectives, and contact us if you want to Ask Avant for specific thoughts or feedback on an industry topic.

Don’t Ask Too Late: KOL Congress Planning

Key opinion leaders (KOLs) are in high demand as speakers for congresses and major medical meetings, and their therapeutic expertise can bring a unique perspective and benefit to your programs. So, how can you ensure that you are successfully securing the KOL you want for your program while being respectful of the many demands for their time? Jeff Sears, Executive Director, provides some steps you can take well in advance of your congresses that will have a big impact and help you gain greater access and positive responses from your KOLs.

The Key Principles in Communicating the Science

Speaker training provides the perfect forum for HCPs to share information with their peers in an appropriate manner that ultimately drives improvements in patient care. Leo Francis, PhD, Chief Strategy Officer with Avant Healthcare, provides insights into maximizing your speaker training opportunities by looking beyond merely the application of adult learning principles and toward the very basis of what creates long-term memory and cognitive application in HCP audiences.

Your Label Is Being Updated—Now What?

Label Updates and Updating Promotional Content and Speakers: The Good, the Bad, and the Ugly The Good: The clinical studies netted out positive data for the drug your brand team launched a few years ago. Years of work have borne fruit, and now there are exciting new data to share about an important new indication […]

Medical Storytelling: Telling Effective Stories That Matter

A good story will challenge the way you think, as well as introduce new ideas and concepts to you, all while weaving key information into an engaging narrative that will stick with you long after it has been told. Rob Spalding, Chief Innovation and Customer Solutions Officer, Avant Healthcare, provides some insights into how incorporating compelling storytelling into your content design can help make a memorable impact on your audience.

The Advantages of Being Single: Simple Choices

Planning your next peer-to-peer marketing campaign? Remember that simple and single-focused presentations win over busy healthcare professionals. The key is to apply the principle of single-focused marketing to your peer-to-peer medical storytelling. Jane Doman, Copy Director, Avant Healthcare, provides some suggestions for creating engaging, single-focused medical presentations.

Asking Questions That Matter (It Does Matter)

In market research, in order to get valuable, usable information from a question, you need to ask a thoughtfully composed question that matters. The challenge is: how do you ask a question that matters? Sarah Thompson, Associate Strategist, Research and Analytics, provides six tips for enhancing the question development process and ensuring you get the responses you need.

Considering a Virtual Meeting? Remember These Tips

Virtual meetings are on the rise, and for good reason. They are a tremendous cost saver and allow for participant interaction from across the country or across the globe with just the click of a mouse. But, how do you ensure your meeting is interactive, collaborative, and interesting for both participants and presenters? Rachel Wallace, Virtual Events Manager with Avant Healthcare, shares seven tips to ensure a successful virtual meeting experience.

Being a DWA CARES Chair: Helping Others

We all want to make a difference. Krista Jaworski, one of our three DWA CARES chairs, shares why she volunteered for this role, and the personal impact that community outreach can make.

Field Programming Rollout: What’s The Big Deal?

For a field programming campaign to be successful, effective communication and implementation support are critical. The brand team, the sales force, and the agency partner must work together as an integrated team. Rod Julian, Vice President, Avant Healthcare, weighs in on how these diverse groups can effectively partner with one other and deliver on their shared goals.

Captivating Customer Experiences: All About The Journey

How can an integrated customer experience benefit you and your company? Stephen Erickson, Manager of Advertising Services for Avant Healthcare, provides his perspectives on how to discover and maximize HCP touch points that can generate greater results for educational event recruitment.


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