Engaging directly with KOLs can help you validate and refine your medical, marketing, and payer strategies. Philippe Vitat, Executive Medical Director, Avant Healthcare Communications, provides his perspectives on how to make sure you get the most out of your expert advisors.
Our in-house industry experts are anxious to share their knowledge with you. Take a look at some of our team member perspectives, and contact us if you want to Ask Avant for specific thoughts or feedback on an industry topic.
From wearable technology to alternative point-of-care environments, medical marketing is an evolving environment. Chris O’Toole, President of Avant Healthcare Communications, shares his perspective on five healthcare trends that marketers should closely monitor to ensure they are keeping their sights on the right targets.
Who do you choose as your gurus? Do you want the best, or someone who might “fit the bill?” Deliberate and methodical selection of your key opinion leaders (KOLs) can make a significant impact on your project or initiative’s success. In our latest Avant Healthcare blog, Jeff Sears, Executive Director, shares some thoughts on the importance of selecting KOLs who will help meet your specific project needs.
Enduring materials are a tried-and-true solution, but how do you ensure yours are timeless and accessible? Benjamin Dewhurst, Producer, Motion Picture Production, Avant Healthcare, provides his perspectives on what makes a material “enduring” with regard to creative deliverables such as short films.
Imagine your biggest project challenge is being able to convince healthcare professionals to participate in an educational experience that will be more conducive to their ever-demanding schedules. Nikki Snodgrass, Executive Director with Avant Healthcare Communications, explains how OnDemand programming is a vital component of future peer-to-peer programming.
Your KOLs are important to you, but do you take the time to make sure they feel valued? Or do your KOLs feel as though they need to “unsubscribe” from working with you? Jeff Sears, Executive Director, provides his perspectives on the importance of making sure your KOL engagement plans are personalized.
When building your program strategy, are you focused on what is truly most important in order to succeed? How can you measure success if you haven’t clearly defined what it means to succeed? Every program strategy needs to include measurement and analytics to help validate its success. But even the best measurement strategies will fail if the focus shifts away from your clearly defined measurable objectives. Randy Boon, Senior Manager, Research and Analytics, provides his perspectives on how you can stop chasing the wrong metrics and focus on a winning measurement strategy.
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