WE FIND THE RIGHT STORY.
THE RIGHT KOL TO TELL IT.
AND THE RIGHT AUDIENCE TO HEAR IT.

It's What We Do.

YOUR STORY STARTS AT THE MOLECULAR LEVEL.

It’s not enough to focus on the data, no matter how stunning the numbers are. We partner with you to learn your needs, bring the numbers to life, and change your customers’ beliefs and behaviors through a marketing strategy that fuses science and emotion. To do this, we created a proprietary process called Medical Storytelling. Your message will resonate because it's built with a unique discovery tool called the Content Blueprint. It uncovers your customers' beliefs and behaviors so we can craft the most impactful messaging to reach your target. Then, we create a novel compound of art and science by weaving together accurate, compliant medical information with the human element. This not only makes your story more engaging, it connects on a deeper level than numbers alone ever could.

How Medical Storytelling Works

1

DISCOVER

Detail customer segments
Determine beliefs and behaviors
Develop messaging

2

RESEARCH

Curate clinical data
Anchor strategy to science
Integrate market data and creative insights

3

CREATE

Blend science with narrative
Craft the story compliantly
Connect emotionally

Tell your story wherever they are

With 70% of US physicians viewing work-related videos online, peer-to-peer programming has crossed the digital divide. You need an experienced digital partner to help you stay ahead of the educational curve. We put your medical story in motion and educate your customers wherever they are—in a meeting room, on their mobile device, or at their computer. Check out our reel to see more.

Watch Our Reel

WE HELP YOU ALIGN THE RIGHT KOLs TO TELL YOUR STORY.

A great medical story isn’t as effective without a great KOL storyteller. The content may be fantastic, but the program won't be as powerful without the stars to help create, train on, and deliver it. The secret to getting these industry leaders on board? Good relationships. And good relationships require a well–prepared and flawlessly executed strategy. Highly sought after KOLs aren’t waiting for the phone to ring. Building great relationships with these experts takes strategy, work, and a bit of grace. We start by understanding their interests and expertise and matching them to your scientific or business needs.

When engaging, we make it a point to optimize their valuable time. Not only to create efficiencies, but also the kind of experiences that establish or reinforce trusting relationships where significant insights and actions happen. Whether it’s a new KOL relationship, one currently on good terms, or one in need of improvement, we’ve partnered through all types of scenarios to develop lasting connections of mutual value and respect.

INTEGRATED CUSTOMER EXPERIENCES

A fancy name for a service that's based on the simple principles of a great party: get people excited about coming to your event, show them a great time, and thank them afterward. Simple but not easy. So where do you start? Healthcare providers, patients, and sales reps are busy people. Creating worthwhile, relevant programs takes careful analysis, planning, and tailored communications. Above all, you have to market with meaning.

That’s where we come in. Whether the event is at an international congress, in a restaurant, or on a digital device, we make sure your customers—and your brand strategy—are taken care of. We reach out before, engage during, and follow up after the event to create a seamless, meaningful experience for your customers.

What We Do, And How We Do It Better

Before

During

After

No matter where—or who—the audience is, we custom design the best ways to engage them. Our take on how to create impactful and personally relevant customer experiences considers everything from the handshake to the high tech. We bring the same focus on creating memorable experiences for your HCP, sales, and patient audiences, whether it’s a live speaker program or a real-time virtual meeting. And within each experience, every interaction is a potential opportunity for engagement, key message reinforcement, and long-term, positive impact. Even if it’s just logging in to a custom micro-site or plotting the

footpath through a fully immersive digital congress booth display. Pulling off great customer interactions is more than putting the right foot forward. It’s about having a Plan B for your Plan B so the entire experience is in a class all by itself.

Want to know how we come up with that Plan B and how we make top-tier speakers feel first class? Visit AVAIL, our sister company in charge of meeting planning logistics and speaker bureau services.