FROM MOLECULE TO MEETING ROOM—WE TELL YOUR STORY
PINPOINTING THE INTERSECTION OF SCIENCE AND STORY—It’s your avantage.
Powerful stories flow from the moments when our customers’ products enter patients’ lives. We seek to understand those moments and the science behind them. The result: vibrant medical education that triggers vigorous HCP knowledge exchange.
Whether a full-length disease state documentary, educational podcast series, or interactive learning aid, our creative and medical experts collaborate to tell your brand’s stories across the tactical spectrum, producing scientifically accurate and engaging work that amplifies retention and changes behavior.
Key Medical Storytelling services:
Creative medical narratives/content blueprint development
3-D/2-D animation/medical illustration, HD video production, and interactive media
Library, referencing, annotation, and copyright attainment
Scientific strategy across product life cycle
KOL RELATIONSHIPS THAT MAKE A MEANINGFUL DIFFERENCE—It’s your avantage.
A big name isn’t always the best fit. Our customers need advisors, ambassadors, and content developers whose passion for the science—and for sharing the story behind it—matches theirs.
We take the time to understand both your strategic needs and the interests and abilities of the experts who can play the most effective role in shaping a product’s future.
Key KOL Strategy and Management services:
Working groups (strategy/development)
Faculty bureau support/management
MAKING EVENTS MEMORABLE BEFORE THEY EVEN OCCUR—It’s your avantage.
Engaging HCPs meaningfully isn’t a one-and-done endeavor. It requires creating impactful, convenient and, most importantly, personally relevant experiences for your customers before, during, and after an event.
In creating memorable experiences for your HCP, sales, and patient audiences, we design a comprehensive set of customized tactics that capitalize on every potential opportunity for engagement, key message reinforcement, and long-term, positive impact.
Key Integrated Customer Experience services:
Integrated, multichannel marketing planning
Live, remote, satellite, onDemand Web delivery
Advisory boards, speaker trainings, programs/series events
Congresses, product theaters, symposia
Measurement planning, design, implementation
THE WHY BEHIND THE HOW
Our digital philosophy is rooted in the belief that pioneering science demands pioneering digital platforms to command interest, inspire word of mouth, heighten engagement, and ultimately compel action for your HCP audiences.
Medical Storytelling + (Digital)
We put your medical story in motion by devising digital solutions that push HCP engagement from low-see and no-see to go-see. How?
- Integrating innovation with mobile engagement
- Pioneering video/MOA/animation solutions
- Creating customized online destinations
- Activating HCPs through partner drivers/specialty platforms
- Digitally revitalizing traditional print materials
- Leveraging new technologies (eg, virtual reality, touch) to create transformative experiential solutions
- Building novel campaign content engagement
- Conducting virtual meetings and events
Whatever the channel, we spread your message effectively—and expertly.
We Push the Boundaries, but Stay in Our Lane
Deploying digital in the medical education space creates four areas of opportunity for our customers:
- Extending reach over Web sites, portals, and new engagement platforms
- Enhancing content with rich visual support via video, animation, and experiential technologies
- Providing access across HCP communities and conferences that present new ways to mine (and share) digital insights
- Personalizing customer touch points so we can tailor experiences to HCP preferences