THE FIRST 6 MONTHS DETERMINE A MEDICINE’S LAUNCH TRAJECTORY.
MOST FALL SHORT OF THEIR POTENTIAL.

STRATEGIC FRAMEWORK

That’s why it’s critically important to unearth the market dynamics and HCP behaviors that only data can provide. But which data? Identifying and correctly analyzing the right data can lead to actionable insights that help us define and prioritize drivers of, and barriers to, HCP behaviors we want to change, create, or reinforce.

Marrying those insights with behavioral science fundamentals we create the strategic framework for your brand that acts as the roadmap we use to develop a creative, evidence-based medical story—one that scientifically and emotionally connects with an HCP’s capabilities, opportunities, and motivations to change. That medical story informs an engagement plan that brings an HCP along their journey from brand awareness to adoption and, ideally, advocacy among their HCP colleagues.