Author: Bradley Banker

Integrating the ePatient

There’s a growing trend emerging that the old way of paternalistic, one-way, doctor-driven care is changing as patients themselves are changing. We are discovering that today’s ePatient is more informed about his or her condition, utilizing wearable technology, and viewing care as a continuous series of events as...

Immersive and Immediate Medical Education

We believe the the time is coming-that effective medical education of the future will require brands to offer deeply immersive, immediate, and experiential content. This is due in no small part to the flurry of recent technological advancements that are literally transforming how customers are engaging with brands....