Sign of the Times
It’s been quite a year, to say the least, and this has been especially true for the pharmaceutical industry where marketers have had to reinvent themselves almost overnight in order to adapt to the new virtual environment they (and the rest of the world) have been forced by COVID-19 to make their primary mode...
Customer Centricity—The Key to Digital Engagement
The word “digital” in “digital engagement” seems superfluous at this point, doesn’t it? Like water to fish, isn’t digital to marketing all-encompassing, ubiquitous, hardly worth a mention? I don’t think so. Although digital platforms have been with us a while, many of us in healthcare marketing are just now...
Over the Rainbow: Using Microsoft HoloLens
There’s a moment in “The Wizard of Oz,” after Auntie Em and Uncle Henry’s house falls to the ground, where Dorothy gets up off the bed and opens the door which takes her into a Technicolor world. Medical education and healthcare marketing are experiencing just such a moment right now. In other words, we’re not...
Turn and Face the Strange
“A display connected to a digital computer gives us a chance to gain familiarity with concepts not realizable in the physical world. It is a looking glass into a mathematical wonderland1.” -Ivan B. Sutherland, “Father of Computer Graphics” and inventor of the first virtual reality (VR) head-mounted display...