To Return, or Not to Return (to the Office)?
Pre-pandemic, most U.S. office workers would say that working consisted of being in the office from 9–5 every Monday through Friday. These days, if you asked a group of people what working meant to them, you would get a slew of different answers. In fact, the relationship we have between our working and personal...
The Best of Healthcare Marketing in 2021
It was quite a year for healthcare marketing in 2021. As the pandemic continued, with new therapies emerging—including the first FDA-approved vaccine—healthcare marketers across the globe continued adjusting their strategy and approach to delivering crucial healthcare information to HCPs and patients in fresh...
We Can Be Heroes: On the Craft of Medical Storytelling
In April 1912, a large steamship carrying over 2000 people departed Southampton, England, intending to arrive in New York. After 4 days of travel, the ship collided with an iceberg near Newfoundland, Canada, opening a 300-foot gash in the hull that eventually caused the ship to sink, with more than 1500 people...
Boost Your Med Ed Strategy: Q&A
We recently held a webinar in conjunction with PharmaVoice entitled, “Boost Your Med Ed Strategy by Engaging Digital Opinion Leaders.” If you haven’t already, please watch the entire webinar here. Featuring Dr. Tauseef Ali, Dr. Roxana Daneshjou, Dr. Gil Morgan, and moderated by our CEO, Arun Divakaruni, PhD, it...Boost Your Med Ed Strategy by Engaging Digital Opinion Leaders
The HCP engagement landscape is evolving, but one thing remains the same: Opinion leaders matter. And today’s Digital Opinion Leaders (DOLs) – who are defined by their social media presence and passion for sharing scientific expertise through digital channels – can engage with HCPs in a way that meets their...
3 Trends from Digital Transformation Journey for Med Affairs
This year’s Digital Transformation Journey for Medical Affairs conference was a dynamic and engaging event that tackled some of the biggest issues facing medical affairs today. COVID-19 and the lockdowns that followed accelerated the adoption of digital technology by pharmaceutical and biotechnology firms and...Increasing Med Affairs Digital Capabilities to Identify New Ways of Engaging with Key Stakeholders
I was joined by an esteemed group of panelists from across the industry to discuss: Using virtual advisory board to increase interaction with key opinion leaders (KOLs)Implementing a new way of communication allowing KOLs to provide advice to pharmaceutical companies without disrupting clinical workflowUtilizing...
Has Medical Storytelling Been Canceled?: Q&A
Below are the answers to your pressing questions from our recent webinar with MM+M: Has Medical Storytelling Been Canceled?We all understand the need for bite sized content today. But data needs to be accurate and tends to be lengthy and detailed. How do you propose we break up scientific data?Arun Divakaruni,...Has Medical Storytelling Been Canceled? Rethinking HCP Engagement in an Age of Information Overload
Long, glutted, linear medical presentations are a thing of the past. What we say to HCPs, how we say it, and where we say it has transformed dramatically. HCPs’ educational preferences have changed, and the competition for their attention is fierce. Still of fundamental importance to medical education,...