Want Medical Education That Moves Audiences?
Medical storytelling differentiates your key messages by framing them into a narrative that is both compelling and compliant. It elevates data-driven content from informative to transformative – engaging, educating, and ultimately changing behavior.Understand the science behind why storytelling creates a bigger impact than...Inspiring Healthcare Professionals to Action: Changing Behaviors Through Medical Storytelling
Storytelling may seem like an antiquated tool in modern times, which is exactly what makes it so powerful. How? Life unfolds in the narratives we share with each other. A great story can go where quantitative analysis often cannot: straight to the heart. Clinical trial data can instill confidence and persuade healthcare...2019 Key Opinion Leader (KOL) Planning: What Weren’t You Thinking?
In this episode, Trina Stonner, President at Avant Healthcare discusses the evolving role of KOLs and their engagements with HCPs.Read the companion white paper entitled “Being Engaging when Engaging KOLs.”Being Engaging When Engaging KOLs
In the pharmaceutical world, the sales representative’s role interacting with HCPs—and their impact on those HCPs—has taken a hit. KOL interactions remain critically important to ensure HCP audiences receive the right message via the right channel at the right time.Take a few minutes to learn about five trends highlighting the...Shaping the Future of Medical Education
Bringing together a team of cross-functional subject matter experts, we identified, validated, and prioritized these trends based on the following methodology:Identifying key themesResearching core questionsBrainstorming internallyConsulting our advisory boardCo-creating with clientsActivating key...
Engaging KOLs
During this presentation, Avant Healthcare President Trina Stonner will share important insights around shaping future KOL engagement strategies, and why doing so successfully will require a deeper presence today in the following areas:Connecting KOLs to share/receive answers more quickly, concisely, and substantivelyAmplifying...Medical Storytelling: The Human Element in Hard Science
In this episode, Todd Wright and Chris Ryan discuss the science behind medical storytelling and how the agency works with clients to make the data memorable.It’s quite common for human brains to search for story in everything. Avant Healthcare puts this basic truth into practice by using medical storytelling to ensure audiences...
Med Ed of the Future
During this presentation, Avant Healthcare President Trina Stonner will share important insights around shaping future KOL engagement strategies, and why doing so successfully will require a deeper presence today in the following areas:ConnectingKOLs to share/receive answers more quickly, concisely, and substantivelyAmplifying KOLs’...