Boost Your Med Ed Strategy by Engaging Digital Opinion Leaders
The HCP engagement landscape is evolving, but one thing remains the same: Opinion leaders matter. And today’s Digital Opinion Leaders (DOLs) – who are defined by their social media presence and passion for sharing scientific expertise through digital channels – can engage with HCPs in a way that meets their...Has Medical Storytelling Been Canceled? Rethinking HCP Engagement in an Age of Information Overload
Long, glutted, linear medical presentations are a thing of the past. What we say to HCPs, how we say it, and where we say it has transformed dramatically. HCPs’ educational preferences have changed, and the competition for their attention is fierce. Still of fundamental importance to medical education,...
Patrick Kelley Named Chief Creative Officer of DWA Healthcare Communications Group
DWA Healthcare Communications Group is excited to announce that Patrick Kelley has been promoted to Chief Creative Officer (CCO). As CCO, Patrick is responsible for the creative community across DWA, establishing the strategic vision and excellence for...
Avant Healthcare Named Merck’s 2020 Diverse Partner of the Year
Avant Healthcare was named “Diverse Partner of the Year” in the “Woman-Owned Business” category by Merck at the company’s 2020 “Power of Inclusion” award ceremony. The award recognizes suppliers who have demonstrated exemplary performance and exceptional growth in contribution to Merck’s...The Future of HCP Engagement
Taking inspiration from unexpected sources—from Travis Scott to Dr. Fauci to Jeff Bezos—CEO, Arun Divakaruni, and Managing Director of Medical Affairs, Sean Markwardt, review what hasn’t changed...
Come Together – How HCP-Focused Social Media Platforms are Integral to the Future of Medical Education
The defining medium of our age, social media has revolutionized the way we communicate, learn about the world, and organize ourselves into communities. For doctors and other HCPs, social media presents an unprecedented opportunity for engagement and collaboration that is shaking up the structures of power and...
Connecting the Dots, Episode 5
In this episode of Connecting the Dots, our Marketing Copywriter, Sean Armie, sits down with Sean Markwardt, Managing Director of Medical Affairs at Avant Healthcare to discuss the role of Medical...
Arun Divakaruni, PhD, named CEO of Avant Healthcare
Medical education agency Avant Healthcare today announced that Arun Divakaruni, PhD, has been promoted to Chief Executive Officer. Dr. Divakaruni joined Avant Healthcare in 2019 as Chief Science Officer. “We are excited to have Arun at the helm,” said Deborah Wood, CEO and owner of DWA Healthcare...
Connecting the Dots, Episode 4
In this episode of Connecting the Dots, our Marketing Copywriter, Sean Armie, sits down with Dan Winters, Marketing Director of a major biopharmaceutical company, for the first of a two-part series...