Author: Menden Kalan

Digital Opinion Leader Identification, A Primer

Opinion leaders matter…a lot. The right opinion leader can make or break your efforts to reach those HCP audiences vital to the success and health of your brand. But the time is now to think beyond key opinion leaders and start thinking about digital opinion leaders (DOLs)—social media-savvy HCPs with a passion...

Celebrating Women in Science and Medicine

Women have played a significant role in the development of science and medicine. In the late 19th century, Rebecca Saunders, a British botanist and geneticist, and Muriel Wheldale, a British biochemist, contributed to the founding of modern genetics through their work with biologist William Bateson at the...