Infographic: Engaging HCPs on Social Media
Engaging with healthcare professionals in a virtual and digital engagement is more important than ever.HCPs are increasingly looking for more personalized, rich tailored content. Their curiosity is driven by medical information and scientific data, with a growing interest...
Championing Diversity and Inclusion in Medical Education
As experts in the medical education space, we are constantly evolving our approach to create the most impactful educational experience for HCPs. We carefully evaluate new technologies and innovative approaches to learning, we diligently highlight the newest data to incorporate into our scientific content, and we...
Digital Opinion Leader Identification, A Primer
Opinion leaders matter…a lot. The right opinion leader can make or break your efforts to reach those HCP audiences vital to the success and health of your brand. But the time is now to think beyond key opinion leaders and start thinking about digital opinion leaders (DOLs)—social media-savvy HCPs with a passion...