Author: Philippe Vitat

Understanding HCP Behavior to Tell Better Medical Stories

As healthcare marketers, we know crafting compelling stories can help change healthcare professionals’ behaviors and that changing those behaviors is crucially important to accomplishing our customers’ goals—but how do we know which behaviors to target? And how do we actually influence behaviors? To...

Getting the Most Out of Your HCP Advisors

Engaging directly with expert advisors helps pharmaceutical companies validate and refine medical, marketing, and payer strategies in support of new product development, as well as create credible, compelling, and relevant messages and contents. A long-term strategy and objective-driven approach to key opinion...