When nearly all in-person meetings were cancelled in the Spring of 2020, digital opinion leaders (DOLs) went instantly from side players to center stage. DOLs are masters of scientific communication in the digital space. They are often doctors, but are sometimes nurses or nurse practitioners or physician...
Asking Market Research Questions That MatterIn the market research or measurement world, this phrase is also very true. In order to get valuable, usable information from a question, you need to ask a thoughtfully composed question that matters.“Knowledge is Power”Know what your objectives are and how they relate...
Maximizing Your Speaker Program Evaluation ResultsRevisit Your ObjectivesYou probably worked hard to think of what your measurement objectives were for your speaker program evaluation and wrote your questions to follow them. Now that you have the results, look to see how your objectives were met, exceeded, or...