Author: Sarah Meuler

Asking Questions that Matter

Asking Market Research Questions That MatterIn the market research or measurement world, this phrase is also very true. In order to get valuable, usable information from a question, you need to ask a thoughtfully composed question that matters.“Knowledge is Power”Know what your objectives are and how they relate to...

The Importance of Maximizing Your Evaluation Results

Maximizing Your Speaker Program Evaluation ResultsRevisit Your ObjectivesYou probably worked hard to think of what your measurement objectives were for your speaker program evaluation and wrote your questions to follow them. Now that you have the results, look to see how your objectives were met, exceeded, or not met...