A Tale of Two DOL Approaches
When nearly all in-person meetings were cancelled in the Spring of 2020, digital opinion leaders (DOLs) went instantly from side players to center stage. DOLs are masters of scientific communication in the digital space. They are often doctors, but are sometimes nurses or nurse practitioners or physician assistants,...
Asking Questions that Matter
Asking Market Research Questions That MatterIn the market research or measurement world, this phrase is also very true. In order to get valuable, usable information from a question, you need to ask a thoughtfully composed question that matters.“Knowledge is Power”Know what your objectives are and how they relate to...