Author: Sean Armie

Customer Centricity—The Key to Digital Engagement

The word “digital” in “digital engagement” seems superfluous at this point, doesn’t it? Like water to fish, isn’t digital to marketing all-encompassing, ubiquitous, hardly worth a mention? I don’t think so. Although digital platforms have been with us a while, many of us in healthcare marketing are just now starting to...

Connecting the Dots, Episode 3

Avant Healthcare · Connecting the Dots, Episode 3, Rob Spalding In this episode of Connecting the Dots, our Marketing Copywriter, Sean Armie, sits down with Rob Spalding, Chief Strategy and Marketing Officer, to explore...

The Art of the Virtual Advisory Board Moderator

The Art of the Virtual Advisory Board ModeratorPerhaps the most essential component of a successful virtual advisory board is the moderator. While good software and hardware are vital to creating a professional, polished meeting, the advisory board succeeds or fails at the hands of the moderator. He or she determines...