Author: Trina Stonner

How to make friends and engage digital opinion influencers

In a prior blog, we identified the role digital opinion influencers (DOIs) can play in advancing strategy in healthcare marketing and medical education. Social media savvy, DOIs are healthcare providers (HCPs) at all levels providing physicians with relevant insight into trends and new studies and therapies. Now let’s...

Digital Opinion Influencers—Looking Beyond the Status Quo

Everybody’s doing it—in 2005, only 5% of the US adult population used social media. By 2013, that number jumped to 61%, and today, around 72% of US adults use at least one social media site1. Among physicians, that number is even higher: 90% of physicians use some form of social media for personal activities and 65% of...

Pharma Product Launch Preparedness

Launch planning must include all major internal key stakeholders—marketing, medical, pricing/reimbursement/access, advocacy, and public relations/media. This comprehensive launch planning also likely involves many supportive agencies, including a peer-to-peer agency for physician-to-physician educational initiatives....