The Blurred Lines Between KOLs and DOLs
Since healthcare marketing began, opinion leaders have been the go-to authorities healthcare marketers seek out to spread awareness and even expert advice on new therapies and disease state research. Today, there are two types of opinion leaders: key opinion leaders (KOLs) and digital opinion leaders (DOLs)....
Engaging Digital Opinion Leaders
In a prior blog, we identified the role digital opinion leaders (DOLs) can play in advancing strategy in healthcare marketing and medical education. Social media savvy, DOLs are healthcare providers (HCPs) at all levels providing physicians with relevant insight into trends and new studies and therapies. Now...
Digital Opinion Leaders—Looking Beyond the Status Quo
Everybody’s doing it—in 2005, only 5% of the US adult population used social media. By 2013, that number jumped to 61%, and today, around 72% of US adults use at least one social media site1. Among physicians, that number is even higher: 90% of physicians use some form of social media for personal activities...