Opinion leaders matter…a lot. The right opinion leader can make or break your efforts to reach those HCP audiences vital to the success and health of your brand. But the time is now to think beyond key opinion leaders and start thinking about digital opinion leaders (DOLs)—social media-savvy HCPs with a passion for sharing scientific expertise through digital channels.
Want to learn more about how to identify the right DOLs to transform your HCP engagement strategy? Download our white paper today, and inside you’ll discover:
- How to identify who is and is not a DOL
- The differences between KOLs and DOLs
- Considerations when determining the best DOL for your brand
- How to get started engaging with DOLs