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VIEW ALL POSTS The Best of Healthcare Marketing in 2021
December 10, 2021
It was quite a year for healthcare marketing in 2021. As the pandemic...
We Can Be Heroes: On the Craft of Medical Storytelling
November 19, 2021
In April 1912, a large steamship carrying over 2000 people departed...
Boost Your Med Ed Strategy: Q&A
October 19, 2021
We recently held a webinar in conjunction with PharmaVoice entitled, “Boost...
Boost Your Med Ed Strategy by Engaging Digital Opinion Leaders
October 14, 2021
The HCP engagement landscape is evolving, but one thing remains the same:...
Digital Opinion Leader Identification, A Primer
October 5, 2021
Opinion leaders matter…a lot. The right opinion leader can make or break...
My Experience as an MM+M Creative Awards Judge in a Word Was: Awesome
September 30, 2021
It was really cool to be selected to the judging panel for the 2021 MM+M...
The Blurred Lines Between KOLs and DOLs
September 16, 2021
Since healthcare marketing began, opinion leaders have been the go-to...
“Snackable” content is better, right? It all depends on how you write it.
July 30, 2021
We’re living in a 3.4 second reader attention-span marketplace and the...
3 Trends from Digital Transformation Journey for Med Affairs
July 14, 2021
This year’s Digital Transformation Journey for Medical Affairs conference...
Increasing Med Affairs Digital Capabilities to Identify New Ways of Engaging with Key Stakeholders
July 6, 2021
I was joined by an esteemed group of panelists from across the industry to...
Has Medical Storytelling Been Canceled?: Q&A
June 30, 2021
Below are the answers to your pressing questions from our recent webinar...
Has Medical Storytelling Been Canceled? Rethinking HCP Engagement in an Age of Information Overload
June 24, 2021
Long, glutted, linear medical presentations are a thing of the past. What we...