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VIEW ALL POSTS New Year, New Decade, New Look
January 29, 2020
To improve is to change; to be perfect is to change often.– Winston S....
Want Medical Education That Moves Audiences?
January 22, 2020
Medical storytelling differentiates your key messages by framing them into a...
Tip of the Iceberg
January 15, 2020
The stakes of launch are high—studies show that how successful a brand is at...
On Web or On-Site?
November 6, 2019
When was the last time you talked to a bank teller? How many purchases have...
A Groundbreaking Partnership
October 31, 2019
Today’s healthcare professional (HCP) lives in an uber-fast-paced world, and...
The Agent Intellect — Current Impact of AI in Healthcare
October 10, 2019
The artificial intelligence (AI) revolution in healthcare is upon us....
Marketing execution during the prelaunch phase
September 12, 2019
Preparation is everything. In a previous blog, my colleague pointed out that...
Over the Rainbow: Using Microsoft HoloLens
August 28, 2019
There’s a moment in “The Wizard of Oz,” after Auntie Em and Uncle Henry’s...
How to make friends and engage digital opinion influencers
August 14, 2019
In a prior blog, we identified the role digital opinion influencers (DOIs)...
Turn and Face the Strange
July 31, 2019
“A display connected to a digital computer gives us a chance to gain...
Consider the HCP Journey to Ensure Successful Product Launches
July 17, 2019
Launching a new product is hard. Remarkably hard, in fact—according to...
Digital Opinion Influencers—Looking Beyond the Status Quo
July 2, 2019
Everybody’s doing it—in 2005, only 5% of the US adult population used social...