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VIEW ALL POSTS A Groundbreaking Partnership
October 31, 2019
Today’s healthcare professional (HCP) lives in an uber-fast-paced world, and...
The Agent Intellect — Current Impact of AI in Healthcare
October 10, 2019
The artificial intelligence (AI) revolution in healthcare is upon us....
Marketing execution during the prelaunch phase
September 12, 2019
Pharmaceutical Prelaunch Marketing
Preparation is everything. In a previous...
Over the Rainbow: Using Microsoft HoloLens
August 28, 2019
There’s a moment in “The Wizard of Oz,” after Auntie Em and Uncle Henry’s...
How to make friends and engage digital opinion influencers
August 14, 2019
In a prior blog, we identified the role digital opinion influencers (DOIs)...
Turn and Face the Strange
July 31, 2019
“A display connected to a digital computer gives us a chance to gain...
Consider the HCP Journey to Ensure Successful Product Launches
July 17, 2019
Consider the HCP Journey
Launching a new product is hard. Remarkably hard,...
Digital Opinion Influencers—Looking Beyond the Status Quo
July 2, 2019
Everybody’s doing it—in 2005, only 5% of the US adult population used social...
Introducing Our New Chief Science Officer
June 20, 2019
Avant Healthcare, a promotional medical education agency, today announced...
Inspiring Healthcare Professionals to Action: Changing Behaviors Through Medical Storytelling
June 17, 2019
Storytelling may seem like an antiquated tool in modern times, which is...
Understanding HCP Behavior to Tell Better Medical Stories
June 13, 2019
As healthcare marketers, we know crafting compelling stories can help change...
Are You Experiential?
May 29, 2019
Experiential learning allows for the effective communication and retention...