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VIEW ALL POSTS Holistic KOL Engagement: Beyond the Global KOL
February 27, 2019
There’s no doubt, most of us are quite comfortable working with global KOLs....
2019 Key Opinion Leader (KOL) Planning: What Weren’t You Thinking?
February 20, 2019
In this episode, Trina Stonner, President at Avant Healthcare discusses the...
Being Engaging When Engaging KOLs
February 19, 2019
In the pharmaceutical world, the sales representative’s role interacting...
Integrating the ePatient
February 13, 2019
There’s a growing trend emerging that the old way of paternalistic, one-way,...
It’s About the Step Before the Step
January 30, 2019
Think about creating a “good story” for disease state education or sharing...
Immersive and Immediate Medical Education
January 16, 2019
We believe the the time is coming-that effective medical education of the...
Asking Questions that Matter
January 2, 2019
In the market research or measurement world, this phrase is also very true....
Considering a Virtual Meeting? Remember these Tips
December 19, 2018
Virtual meetings are on the rise. They are a tremendous cost saver and allow...
The Importance of Maximizing Your Evaluation Results
December 5, 2018
Revisit Your Objectives
You probably worked hard to think of what your...
Getting the Most Out of Your HCP Advisors
November 7, 2018
Engaging directly with expert advisors helps pharmaceutical companies...
Key Principles of the Communication of Science
October 24, 2018
Peer-to-peer communication remains a staple of the medical education...
Multichannel Marketing Tactics Create Breakthrough Moments
October 18, 2018
Marketers have more choices available to them than ever before to reach...