MM+M Bookmarks Avant Healthcare As Top 100 Agency for 2022
With an entry that plays on the title of an iconic novel by Jacqueline Susann, Avant has been named to the MM+M list of the top healthcare agencies for 2022.A definitive guide to the world of medical marketing and communications, the MM+M Agency 100 list features North American companies whose revenue and...
Digital Opinion Leader Deep-Dive: The Sharer
In a recent article, we provided an overview of three Digital Opinion Leader (DOL) personas we have developed: Engagers, Creators, and Sharers. We covered Creators in the previous post. Next up in the series is the Sharer.Simply put, the Sharer is a content curator. A content curator gathers relevant content...
4 Key Takeaways from our Annual Meeting
Our recent corporate annual meeting was filled with opportunities to connect in person with our colleagues and discuss exciting changes in our company and industry. Here are four themes that we saw bubble up during our time together: The way we work has changed There’s no denying that the pandemic has...
Digital Opinion Leader Deep-Dive: The Creator
In a recent article, we provided an overview of three common DOL personas that we have developed: Engagers, Creators, and Sharers.Furthering our Digital Opinion Leader (DOL) Series, we must take a moment to discuss the persona that kicks off the cycle of peer-to-peer engagement on social media, the...
The Rise of Rich Social Content To Engage HCPs
Virtual Engagement With HCPs is More Important Than Ever Social media is over 90% effective at reaching HCPs with rich content delivered at a frequency of just 1.2 posts per month.76% of HCPs prefer to keep or increase...
Talent is Crucial for Agencies to Thrive in the Business of Ideas
Avant Healthcare contributed our insights to the February “Talent Strategies” e-book, developed by MM+M. Read our CEO Arun Divakaruni, PHD’s, post below, and please click here to download the full issue. The principal job of agencies like ours is to...
To Return, or Not to Return (to the Office)?
Pre-pandemic, most U.S. office workers would say that working consisted of being in the office from 9–5 every Monday through Friday. These days, if you asked a group of people what working meant to them, you would get a slew of different answers. In fact, the relationship we have between our working and personal...
When “K” and “D” Overlap: The Key to Engaging Digital Opinion Leaders
Digital Opinion Leaders (DOLs), although on the map a while now, have seen their prominence accelerate as the world goes more digital naturally—and because they’ve had to since 2020. A critical component of any opinion leader (OL) engagement strategy, DOLs demonstrate distinctly different ways of communicating and connecting with their audiences than traditional Key Opinion Leaders (KOLs)....
Championing Diversity and Inclusion in Medical Education
As experts in the medical education space, we are constantly evolving our approach to create the most impactful educational experience for HCPs. We carefully evaluate new technologies and innovative approaches to learning, we diligently highlight the newest data to incorporate into our scientific content, and we...