How to make friends and engage digital opinion influencers
In a prior blog, we identified the role digital opinion influencers (DOIs) can play in advancing strategy in healthcare marketing and medical education. Social media savvy, DOIs are healthcare providers (HCPs) at all levels providing physicians with relevant insight into trends and new studies and therapies. Now let’s see how we...
Digital Opinion Influencers—Looking Beyond the Status Quo
Everybody’s doing it—in 2005, only 5% of the US adult population used social media. By 2013, that number jumped to 61%, and today, around 72% of US adults use at least one social media site1. Among physicians, that number is even higher: 90% of physicians use some form of social media for personal activities and 65% of them use...
Perfect Pairings: Your Needs and KOL Interests
Successfully partnering with Key Opinion Leaders (KOLs) requires moving beyond the traditional transactional approach. Meaningfully engaging with KOLs requires significant planning to understand where your business needs intersect with their interests. To establish a productive relationship, both must be considered.KOL concerns...
Holistic KOL Engagement: Beyond the Global KOL
There’s no doubt, most of us are quite comfortable working with global KOLs. We seek their opinions and guidance at advisory board meetings. We ask for their support when developing medical stories to share nationally with their colleagues. (more…)2019 Key Opinion Leader (KOL) Planning: What Weren’t You Thinking?
In this episode, Trina Stonner, President at Avant Healthcare discusses the evolving role of KOLs and their engagements with HCPs.Read the companion white paper entitled “Being Engaging when Engaging KOLs.”
Being Engaging When Engaging KOLs
In the pharmaceutical world, the sales representative’s role interacting with HCPs—and their impact on those HCPs—has taken a hit. KOL interactions remain critically important to ensure HCP audiences receive the right message via the right channel at the right time.Take a few minutes to learn about five trends highlighting the...
Getting the Most Out of Your HCP Advisors
Engaging directly with expert advisors helps pharmaceutical companies validate and refine medical, marketing, and payer strategies in support of new product development, as well as create credible, compelling, and relevant messages and contents. A long-term strategy and objective-driven approach to key opinion leader (KOL)...
KOL Congress Planning: Don’t Ask Too Late
It likely wouldn’t surprise you to know that key opinion leaders (KOLs) coordinate their schedules for congresses and major medical meetings months in advance. As they are in high demand, these therapeutic experts are commonly contacted six to eight months prior to these major events to confirm their availability to present,...
Building Personalized Plans for Your Top KOLs
Wouldn’t it be nice to know at the beginning of a year what your commitments and calendar might look like? How might a key opinion leader (KOL) feel, knowing that you are taking the time to carefully consider and plan in advance how you will partner with them? Think about your internal team and the opportunities that could exist if...