Our Takeaways From Digital Pharma Innovation Week
As with many live conferences this year, Digital Pharma East was transformed into a virtual conference and rebranded as Digital Pharma Innovation Week. Avant Healthcare was among the many sponsors this year. Bringing together big names from across the industry, the conference featured insightful keynote speakers and...The Future of HCP Engagement
Taking inspiration from unexpected sources—from Travis Scott to Dr. Fauci to Jeff Bezos—CEO, Arun Divakaruni, and Managing Director of Medical Affairs, Sean Markwardt, review what hasn’t changed when it comes to engaging...
Come Together – How HCP-Focused Social Media Platforms are Integral to the Future of Medical Education
The defining medium of our age, social media has revolutionized the way we communicate, learn about the world, and organize ourselves into communities. For doctors and other HCPs, social media presents an unprecedented opportunity for engagement and collaboration that is shaking up the structures of power and influence...
Sign of the Times
It’s been quite a year, to say the least, and this has been especially true for the pharmaceutical industry where marketers have had to reinvent themselves almost overnight in order to adapt to the new virtual environment they (and the rest of the world) have been forced by COVID-19 to make their primary mode of...
Customer Centricity—The Key to Digital Engagement
The word “digital” in “digital engagement” seems superfluous at this point, doesn’t it? Like water to fish, isn’t digital to marketing all-encompassing, ubiquitous, hardly worth a mention? I don’t think so. Although digital platforms have been with us a while, many of us in healthcare marketing are just now starting to...
How HCPs See the Near Future of Medical Education
Our analytics team deployed a survey to SERMO users to gauge how HCPs think medical education will change over the next year. We received responses from HCPs across the globe representing different specialties. Survey results reaffirmed what many of us in medical marketing already knew—content is king, but you need to...
Pharma’s New Normal: Q&A
Healthcare Pharma New Normal Webinar QuestionsAfter our webinar, Pharma’s New Normal: Engaging with HCPs In Uncertain Times, many participants still had questions. Our Chief Science Officer, Arun Divakaruni, took the time to answer them below. What are your thoughts on P2P speaker programs in this COVID-19...
The Sales Force and Medical Education in a Changing Pharma Commercial Model
Long before COVID-19, the roles of the sales force and medical education were rapidly evolving. Now, in the aftermath of the pandemic, it’s more important than ever to execute an omnichannel approach to ensure brand success. But successful execution means rethinking how to integrate physicians’ channel preferences into...Pharma’s New Normal: Engaging with HCPs In Uncertain Times
Face-to-face interactions between pharmaceutical companies and HCPs ceased overnight in the face of the COVID-19 pandemic. Amid this crisis, we had to quickly adjust to a new norm of interpersonal relationships. Join Avant Healthcare for an enlightening conversation with Dr. Chris Bojrab, board-certified psychiatrist...