Sign of the Times
It’s been quite a year, to say the least, and this has been especially true for the pharmaceutical industry where marketers have had to reinvent themselves almost overnight in order to adapt to the new virtual environment they (and the rest of the world) have been forced by COVID-19 to make their primary mode of...
Customer Centricity—The Key to Digital Engagement
The word “digital” in “digital engagement” seems superfluous at this point, doesn’t it? Like water to fish, isn’t digital to marketing all-encompassing, ubiquitous, hardly worth a mention? I don’t think so. Although digital platforms have been with us a while, many of us in healthcare marketing are just now starting to...
How HCPs See the Near Future of Medical Education
Our analytics team deployed a survey to SERMO users to gauge how HCPs think medical education will change over the next year. We received responses from HCPs across the globe representing different specialties. Survey results reaffirmed what many of us in medical marketing already knew—content is king, but you need to...
Pharma’s New Normal: Q&A
Healthcare Pharma New Normal Webinar QuestionsAfter our webinar, Pharma’s New Normal: Engaging with HCPs In Uncertain Times, many participants still had questions. Our Chief Science Officer, Arun Divakaruni, took the time to answer them below. What are your thoughts on P2P speaker programs in this COVID-19...
The Sales Force and Medical Education in a Changing Pharma Commercial Model
Long before COVID-19, the roles of the sales force and medical education were rapidly evolving. Now, in the aftermath of the pandemic, it’s more important than ever to execute an omnichannel approach to ensure brand success. But successful execution means rethinking how to integrate physicians’ channel preferences into...
Pharma’s New Normal: Engaging with HCPs In Uncertain Times
Face-to-face interactions between pharmaceutical companies and HCPs ceased overnight in the face of the COVID-19 pandemic. Amid this crisis, we had to quickly adjust to a new norm of interpersonal relationships. Join Avant Healthcare for an enlightening conversation with Dr. Chris Bojrab, board-certified psychiatrist...
Top Five Speaker Programming Trends for 2020
Top 5 Speaker Programming Trends for 2020The death of speaker programs has been greatly exaggerated. Today, speaker programs still hold pride of place in a pharma company’s peer-to-peer marketing strategy. There’s nothing quite like hearing from a trusted expert and HCPs around the country still listen to the top...
The Agent Intellect — Current Impact of AI in Healthcare
The artificial intelligence (AI) revolution in healthcare is upon us. Institutions like The Mayo Clinic, Memorial Sloan Kettering Cancer Center, Massachusetts General Hospital, and the United Kingdom’s National Health Service have already begun using AI in various capacities, and it seems there’s a new study every day...
Over the Rainbow: Using Microsoft HoloLens
There’s a moment in “The Wizard of Oz,” after Auntie Em and Uncle Henry’s house falls to the ground, where Dorothy gets up off the bed and opens the door which takes her into a Technicolor world. Medical education and healthcare marketing are experiencing just such a moment right now. In other words, we’re not in...