3 Trends from Digital Transformation Journey for Med Affairs
This year’s Digital Transformation Journey for Medical Affairs conference was a dynamic and engaging event that tackled some of the biggest issues facing medical affairs today. COVID-19 and the lockdowns that followed accelerated the adoption of digital technology by pharmaceutical and biotechnology firms and...
Has Medical Storytelling Been Canceled?: Q&A
Below are the answers to your pressing questions from our recent webinar with MM+M: Has Medical Storytelling Been Canceled?We all understand the need for bite sized content today. But data needs to be accurate and tends to be lengthy and detailed. How do you propose we break up scientific data?Arun Divakaruni,...
Crowdsourcing Innovation in the Digital Workplace
As life returns to normal after the COVID-19 pandemic, it seems the way many of us work has been forever changed. According to a recent Pew Research Center study, “most workers who say their job responsibilities can mainly be done from home say that, before the pandemic, they rarely or never teleworked.1”...
Our Takeaways From Digital Pharma Innovation Week
As with many live conferences this year, Digital Pharma East was transformed into a virtual conference and rebranded as Digital Pharma Innovation Week. Avant Healthcare was among the many sponsors this year. Bringing together big names from across the industry, the conference featured insightful keynote...The Future of HCP Engagement
Taking inspiration from unexpected sources—from Travis Scott to Dr. Fauci to Jeff Bezos—CEO, Arun Divakaruni, and Managing Director of Medical Affairs, Sean Markwardt, review what hasn’t changed...
Come Together – How HCP-Focused Social Media Platforms are Integral to the Future of Medical Education
The defining medium of our age, social media has revolutionized the way we communicate, learn about the world, and organize ourselves into communities. For doctors and other HCPs, social media presents an unprecedented opportunity for engagement and collaboration that is shaking up the structures of power and...
Sign of the Times
It’s been quite a year, to say the least, and this has been especially true for the pharmaceutical industry where marketers have had to reinvent themselves almost overnight in order to adapt to the new virtual environment they (and the rest of the world) have been forced by COVID-19 to make their primary mode...
Customer Centricity—The Key to Digital Engagement
The word “digital” in “digital engagement” seems superfluous at this point, doesn’t it? Like water to fish, isn’t digital to marketing all-encompassing, ubiquitous, hardly worth a mention? I don’t think so. Although digital platforms have been with us a while, many of us in healthcare marketing are just now...
How HCPs See the Near Future of Medical Education
Our analytics team deployed a survey to SERMO users to gauge how HCPs think medical education will change over the next year. We received responses from HCPs across the globe representing different specialties. Survey results reaffirmed what many of us in medical marketing already knew—content is king, but you...