The Agent Intellect — Current Impact of AI in Healthcare
The artificial intelligence (AI) revolution in healthcare is upon us. Institutions like The Mayo Clinic, Memorial Sloan Kettering Cancer Center, Massachusetts General Hospital, and the United Kingdom’s National Health Service have already begun using AI in various capacities, and it seems there’s a new study every day demonstrating...
Over the Rainbow: Using Microsoft HoloLens
There’s a moment in “The Wizard of Oz,” after Auntie Em and Uncle Henry’s house falls to the ground, where Dorothy gets up off the bed and opens the door which takes her into a Technicolor world. Medical education and healthcare marketing are experiencing just such a moment right now. In other words, we’re not in Kansas anymore. A...
Turn and Face the Strange
“A display connected to a digital computer gives us a chance to gain familiarity with concepts not realizable in the physical world. It is a looking glass into a mathematical wonderland1.” -Ivan B. Sutherland, “Father of Computer Graphics” and inventor of the first virtual reality (VR) head-mounted display Years before the release...
Are You Experiential?
Experiential learning allows for the effective communication and retention of complex medical education content. Techniques like interactive video, live polling, gamification, and mixed reality are helping the message stick in the minds of our HCP audiences. What is experiential learning, and why is it important? This approach...
Alexa: Is it True You Are HIPAA Compliant?
Virtual assistants such as the Amazon Alexa have proliferated in society, helping people better organize their lives and access information. (more…)
Future Trend: Pharma Customer Engagement
We in pharma find ourselves amid a significant evolution in scientific communication and education. With an ever-increasing understanding of more effective data use, we are learning how to better use data to personalize educational experiences. In this evolution, we are pivoting to a more customer-centric model, providing each...
Integrating the ePatient
There’s a growing trend emerging that the old way of paternalistic, one-way, doctor-driven care is changing as patients themselves are changing. We are discovering that today’s ePatient is more informed about his or her condition, utilizing wearable technology, and viewing care as a continuous series of events as opposed to...
Immersive and Immediate Medical Education
We believe the the time is coming-that effective medical education of the future will require brands to offer deeply immersive, immediate, and experiential content. This is due in no small part to the flurry of recent technological advancements that are literally transforming how customers are engaging with brands. These...