Digital Opinion Leader Identification, A Primer
Opinion leaders matter…a lot. The right opinion leader can make or break your efforts to reach those HCP audiences vital to the success and health of your brand. But the time is now to think beyond key opinion leaders and start thinking about digital opinion leaders (DOLs)—social media-savvy HCPs with a passion for sharing scientific expertise through digital channels.
Want to learn more about how to identify the right DOLs to transform your HCP engagement strategy? Download our white paper today, and inside you’ll discover:
- How to identify who is and is not a DOL
- The differences between KOLs and DOLs
- Considerations when determining the best DOL for your brand
- How to get started engaging with DOLs
EXPANDING THE DEFINITION OF THOUGHT LEADER.
HCPs’ adoption of social media platforms for clinical information continues to grow.
Identifying and engaging with DOLs can add unique insights within an increasingly digital-forward engagement model that can disseminate information exponentially faster than traditional KOL advocacy ever could. Capitalizing on this new category of opinion leaders and new channels presents perhaps the greatest opportunity facing pharma today. The question is not if you should include DOLs in your marketing and medical strategies, but how?