What’s the difference between a Digital Opinion Leader (DOL) Creator, Sharer, and Engager, and how can understanding these DOL personas jump-start your thinking around how and where you can begin building DOL relationships? This guide provides an overview on how devising a sound opinion leader strategy while employing social media best practices, gaining internal stakeholder alignment, and creatively approaching problem-solving can help take your brand where it needs to go next.
Grab your free guide, and inside you’ll discover:
- A detailed overview of each of the top digital opinion leader personas
- Considerations for the types of content and activities that align best with the DOL’s unique strengths
- Tips on how to engage with each of the top DOL personas
Download the Guide