Avant Healthcare Guide: Three Digital Opinion Leader Personas

What’s the difference between a Digital Opinion Leader (DOL) Creator, Sharer, and Engager, and how can understanding these DOL personas jump-start your thinking around how and where you can begin building DOL relationships? This guide provides an overview on how devising a sound opinion leader strategy while employing social media best practices, gaining internal stakeholder alignment, and creatively approaching problem-solving can help take your brand where it needs to go next.