Our Approach
At Avant Healthcare, we believe that effective HCP messaging is grounded in accurate, relevant data that resonates with your intended audience—and helps you achieve your goals with tangible results.
Our agency approach includes (but is never limited to):
- Designing tactics tailored to your specific needs
- Providing ongoing content strategy and support
- Reaching your HCP audience with effective messaging
- Ensuring maximum omnichannel impact for your brand
- Evolving with you as your brand grows and succeeds
Our Focus
Avant Healthcare delivers high-impact HCP education delivered through immersive, engaging experiences. The focus of our medical storytelling is the patient journey—and how to empower HCPs so they can improve care and quality of life for patients at every step of the way.
Our Services
With more than 60 successful brand launches to-date, our comprehensive services are the key to each big win for clients. Our range of services spans medical education, medical affairs, HCP marketing, meeting planning, and speaker bureau management—all with the dedicated support and quality that our clients love.
Medical Education
Because HCPs prefer learning about new products from trusted colleagues, we foster HCP engagement through peer-to-peer education. Avant Healthcare's medical education capabilities include:
- Strategy and Consulting
- Content Development
- Opinion Leader Strategy, Identification, and Engagement
- Speaker Training
- Video Production
- Omnichannel Delivery
- Market Intelligence and Analysis
Medical Affairs
Staffed with an army of MDs, PharmDs, PhDs, and medical strategists, our Medical Affairs Center of Excellence is designed to help you navigate regulatory, legal, and compliance issues. Avant Healthcare's medical affairs capabilities include:
- Medical Strategy—behavioral science, trial design, scientific platforms and lexicons, lifecycle management, infrastructure, planning, and more
- MSL and Field Strategy—field strategy and engagement, field competency models, content audits, MSL training, and MSL field resources
- Implementation—medical storytelling, behavioral design, tactical planning, publications expertise, experiential learning, opinion leader engagement, digital platform development, and more
HCP Marketing
Delivering an agency-of-record experience with exceptional quality, our team of scientists, strategists, and creatives work together to meet the unique needs of your brand. Avant Healthcare's HCP marketing capabilities include:
- Market Analysis
- Commercial Planning and Brand Development
- Market Cultivation and Prelaunch
- Regulatory Submission
- Approval and DSE-to-Branded Launch
- Post Approval and Commercialization
- Strategic Guidance
Meeting Planning & Speaker Bureau Management
From identifying external experts who best fit your strategic needs, to streamlining the contracting process, our management team provides the highest level of service for your key stakeholders. Avant Healthcare's capabilities for meeting planning and speaker bureaus include:
- Meeting Planning Services—event strategy, logistical planning, attendee recruitment, budget management, on-site support, and more
- Virtual Meetings—strategy, planning, real-time tech, registration support, and engagement optimization
- Speaker Bureau Services—speaker identification, contract negotiation, speaker programming logistics, and more