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Engaging HCPs on Social Media

Engaging with healthcare professionals in a virtual and digital engagement is more important than ever.

HCPs are increasingly looking for more personalized, rich tailored content. Their curiosity is driven by medical information and scientific data, with a growing interest in how pharma companies can support patient care with digital tools and engagement.

Download our infographic sheet for insights taken from a recent market research survey conducted by Avant Healthcare.

Infographic HCP Social Media

In this infographic, you will learn:

Top social platforms for clinically relevant purposes
The top 5 most valuable social topics for peer-to-peer content
The #1 topic HCPs want to learn about when engaging with pharma


The emergence of new digital platforms, social media networks, and sophisticated electronic devices has caused a paradigm shift in the way human beings connect and companies do business. Although the pharma industry has been slower than others to fully capitalize on these new opportunities, the time is now. Download this resource to learn how leveraging social media channels can complement and reinforce the efforts of peer-to-peer marketing while creating opportunities for a whole new level of engagement.

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