ADPKD

Bringing the disease state to life through the lens of the individual patient experience, this campaign featured a series of videos, a social campaign, and a landing page. In each conversational video, nephrologists discussed important concepts in ADPKD, including patient cases, the impact of this genetic disease on families, and the importance of family planning and genetic screening. Avant Healthcare coordinated all aspects of this campaign, from HCP selection to location scouting, video production, concepting, patient case writing, and web development.