Seeing the Unseen
Recognizing the changing faces of hepatitis C virus (HCV)
For years, there has been a stigma about contracting HCV through intravenous drug use. People who inject drugs account for 70% of new HCV infections. For patients, it's important to feel respected, seen, and heard when seeking care. For HCPs, screening for HCV and understanding target populations can help remove barriers for patients.
We developed the “Seeing the Unseen” campaign to help HCPs better understand patients with HCV from a holistic, socioeconomic point of view, and increase compassion for this patient population. Featuring four patient portrayals with unique stories, the campaign webpage showcased the social and financial challenges that many people with HCV may face, and promoted steps that HCPs can take to improve patient care efforts.