The Blurred Lines Between KOLs and DOLs
Since healthcare marketing began, opinion leaders have been the go-to authorities healthcare marketers seek out to spread awareness and even expert advice on new therapies and disease state research. Today, there are two types of opinion leaders: key opinion leaders (KOLs) and digital opinion leaders (DOLs)....
“Snackable” content is better, right? It all depends on how you write it.
We’re living in a 3.4 second reader attention-span marketplace and the competition for our customer’s attention is fierce. Inundated with paid ads and thousands of decisions about what to pay attention to—just like us—HCPs are overwhelmed by the sheer noise of it all. It’s our job as healthcare marketers to cut...
3 Trends from Digital Transformation Journey for Med Affairs
This year’s Digital Transformation Journey for Medical Affairs conference was a dynamic and engaging event that tackled some of the biggest issues facing medical affairs today. COVID-19 and the lockdowns that followed accelerated the adoption of digital technology by pharmaceutical and biotechnology firms and...
Has Medical Storytelling Been Canceled?: Q&A
Below are the answers to your pressing questions from our recent webinar with MM+M: Has Medical Storytelling Been Canceled?We all understand the need for bite sized content today. But data needs to be accurate and tends to be lengthy and detailed. How do you propose we break up scientific data?Arun Divakaruni,...
Crowdsourcing Innovation in the Digital Workplace
As life returns to normal after the COVID-19 pandemic, it seems the way many of us work has been forever changed. According to a recent Pew Research Center study, “most workers who say their job responsibilities can mainly be done from home say that, before the pandemic, they rarely or never teleworked.1”...
A Tale of Two DOL Approaches
When nearly all in-person meetings were cancelled in the Spring of 2020, digital opinion leaders (DOLs) went instantly from side players to center stage. DOLs are masters of scientific communication in the digital space. They are often doctors, but are sometimes nurses or nurse practitioners or physician...
Connecting the Dots, Episode 7
Avant Healthcare · Connecting the Dots, Episode 7, Sarah Meuler and Andrew Layman In this episode of Connecting the Dots, our Marketing Copywriter, Sean Armie, sits down with Sarah Meuler and Andrew...
Our Takeaways From Digital Pharma Innovation Week
As with many live conferences this year, Digital Pharma East was transformed into a virtual conference and rebranded as Digital Pharma Innovation Week. Avant Healthcare was among the many sponsors this year. Bringing together big names from across the industry, the conference featured insightful keynote...