Digital Opinion Leader Deep-Dive: The Creator
In a recent article, we provided an overview of three common DOL personas that we have developed: Engagers, Creators, and Sharers.Furthering our Digital Opinion Leader (DOL) Series, we must take a moment to discuss the persona that kicks off the cycle of peer-to-peer engagement on social media, the...
The Rise of Rich Social Content To Engage HCPs
Virtual Engagement With HCPs is More Important Than Ever Social media is over 90% effective at reaching HCPs with rich content delivered at a frequency of just 1.2 posts per month.76% of HCPs prefer to keep or increase...Infographic: Engaging HCPs on Social Media
Engaging with healthcare professionals in a virtual and digital engagement is more important than ever.HCPs are increasingly looking for more personalized, rich tailored content. Their curiosity is driven by medical information and scientific data, with a growing interest...
When “K” and “D” Overlap: The Key to Engaging Digital Opinion Leaders
Digital Opinion Leaders (DOLs), although on the map a while now, have seen their prominence accelerate as the world goes more digital naturally—and because they’ve had to since 2020. A critical component of any opinion leader (OL) engagement strategy, DOLs demonstrate distinctly different ways of communicating and connecting with their audiences than traditional Key Opinion Leaders (KOLs)....
The Blurred Lines Between KOLs and DOLs
Since healthcare marketing began, opinion leaders have been the go-to authorities healthcare marketers seek out to spread awareness and even expert advice on new therapies and disease state research. Today, there are two types of opinion leaders: key opinion leaders (KOLs) and digital opinion leaders (DOLs)....
“Snackable” content is better, right? It all depends on how you write it.
We’re living in a 3.4 second reader attention-span marketplace and the competition for our customer’s attention is fierce. Inundated with paid ads and thousands of decisions about what to pay attention to—just like us—HCPs are overwhelmed by the sheer noise of it all. It’s our job as healthcare marketers to cut...
3 Trends from Digital Transformation Journey for Med Affairs
This year’s Digital Transformation Journey for Medical Affairs conference was a dynamic and engaging event that tackled some of the biggest issues facing medical affairs today. COVID-19 and the lockdowns that followed accelerated the adoption of digital technology by pharmaceutical and biotechnology firms and...
Has Medical Storytelling Been Canceled?: Q&A
Below are the answers to your pressing questions from our recent webinar with MM+M: Has Medical Storytelling Been Canceled?We all understand the need for bite sized content today. But data needs to be accurate and tends to be lengthy and detailed. How do you propose we break up scientific data?Arun Divakaruni,...
Crowdsourcing Innovation in the Digital Workplace
As life returns to normal after the COVID-19 pandemic, it seems the way many of us work has been forever changed. According to a recent Pew Research Center study, “most workers who say their job responsibilities can mainly be done from home say that, before the pandemic, they rarely or never teleworked.1” Today,...