digital marketing Tag

A Tale of Two DOL Approaches

When nearly all in-person meetings were cancelled in the Spring of 2020, digital opinion leaders (DOLs) went instantly from side players to center stage. DOLs are masters of scientific communication in the digital space. They are often doctors, but are sometimes nurses or nurse practitioners or physician...

Connecting the Dots, Episode 7

Avant Healthcare · Connecting the Dots, Episode 7, Sarah Meuler and Andrew Layman In this episode of Connecting the Dots, our Marketing Copywriter, Sean Armie, sits down with Sarah Meuler and...

Behavioral Science in Medical Affairs and Beyond

I read medical affairs should be using behavioral science—are they? In short—not nearly as much as they could be. Why? There isn’t a single explanation, but one is a lack of awareness or understanding or general organizational resistance to big, new ideas. Another possibility is preexisting perceptions or gut...