Digital Opinion Influencer Tag

A Tale of Two DOL Approaches

When nearly all in-person meetings were cancelled in the Spring of 2020, digital opinion leaders (DOLs) went instantly from side players to center stage. DOLs are masters of scientific communication in the digital space. They are often doctors, but are sometimes nurses or nurse practitioners or physician assistants,...

Connecting the Dots, Episode 7

Avant Healthcare · Connecting the Dots, Episode 7, Sarah Meuler and Andrew Layman In this episode of Connecting the Dots, our Marketing Copywriter, Sean Armie, sits down with Sarah Meuler and Andrew Layman, both Senior...

How to make friends and engage digital opinion influencers

In a prior blog, we identified the role digital opinion influencers (DOIs) can play in advancing strategy in healthcare marketing and medical education. Social media savvy, DOIs are healthcare providers (HCPs) at all levels providing physicians with relevant insight into trends and new studies and therapies. Now let’s...

Digital Opinion Influencers—Looking Beyond the Status Quo

Everybody’s doing it—in 2005, only 5% of the US adult population used social media. By 2013, that number jumped to 61%, and today, around 72% of US adults use at least one social media site1. Among physicians, that number is even higher: 90% of physicians use some form of social media for personal activities and 65% of...