Digital Opinion Leader Deep-Dive: The Sharer
In a recent article, we provided an overview of three Digital Opinion Leader (DOL) personas we have developed: Engagers, Creators, and Sharers. We covered Creators in the previous post. Next up in the series is the Sharer.Simply put, the Sharer is a content curator. A content curator gathers relevant content...
Digital Opinion Leader Deep-Dive: The Creator
In a recent article, we provided an overview of three common DOL personas that we have developed: Engagers, Creators, and Sharers.Furthering our Digital Opinion Leader (DOL) Series, we must take a moment to discuss the persona that kicks off the cycle of peer-to-peer engagement on social media, the...Infographic: Engaging HCPs on Social Media
Engaging with healthcare professionals in a virtual and digital engagement is more important than ever.HCPs are increasingly looking for more personalized, rich tailored content. Their curiosity is driven by medical information and scientific data, with a growing interest...
When “K” and “D” Overlap: The Key to Engaging Digital Opinion Leaders
Digital Opinion Leaders (DOLs), although on the map a while now, have seen their prominence accelerate as the world goes more digital naturally—and because they’ve had to since 2020. A critical component of any opinion leader (OL) engagement strategy, DOLs demonstrate distinctly different ways of communicating and connecting with their audiences than traditional Key Opinion Leaders (KOLs)....
Boost Your Med Ed Strategy: Q&A
We recently held a webinar in conjunction with PharmaVoice entitled, “Boost Your Med Ed Strategy by Engaging Digital Opinion Leaders.” If you haven’t already, please watch the entire webinar here. Featuring Dr. Tauseef Ali, Dr. Roxana Daneshjou, Dr. Gil Morgan, and moderated by our CEO, Arun Divakaruni, PhD, it...Boost Your Med Ed Strategy by Engaging Digital Opinion Leaders
The HCP engagement landscape is evolving, but one thing remains the same: Opinion leaders matter. And today’s Digital Opinion Leaders (DOLs) – who are defined by their social media presence and passion for sharing scientific expertise through digital channels – can engage with HCPs in a way that meets their...
Digital Opinion Leader Identification, A Primer
Opinion leaders matter…a lot. The right opinion leader can make or break your efforts to reach those HCP audiences vital to the success and health of your brand. But the time is now to think beyond key opinion leaders and start thinking about digital opinion leaders (DOLs)—social media-savvy HCPs with a passion...
The Blurred Lines Between KOLs and DOLs
Since healthcare marketing began, opinion leaders have been the go-to authorities healthcare marketers seek out to spread awareness and even expert advice on new therapies and disease state research. Today, there are two types of opinion leaders: key opinion leaders (KOLs) and digital opinion leaders (DOLs)....
A Tale of Two DOL Approaches
When nearly all in-person meetings were cancelled in the Spring of 2020, digital opinion leaders (DOLs) went instantly from side players to center stage. DOLs are masters of scientific communication in the digital space. They are often doctors, but are sometimes nurses or nurse practitioners or physician...