hcp engagement Tag

Digital Opinion Leader Deep-Dive: The Creator

In a recent article, we provided an overview of  three common DOL personas that we have developed: Engagers, Creators, and Sharers.Furthering our Digital Opinion Leader (DOL) Series, we must take a moment to discuss the persona that kicks off the cycle of peer-to-peer engagement on social media, the...

The Rise of Rich Social Content To Engage HCPs

Virtual Engagement With HCPs is More Important Than Ever Social media is over 90% effective at reaching HCPs with rich content delivered at a frequency of just 1.2 posts per month.76% of HCPs prefer to keep or increase...