HCP journey Tag

Consider the HCP Journey to Ensure Successful Product Launches

Consider the HCP JourneyLaunching a new product is hard. Remarkably hard, in fact—according to reports by Bain1 and McKinsey2, 50-66% of brand launches do not meet expectations. In addition, the stakes are high and the cost of errors can be devastating. According to Deloitte3, performance during the first 6 months...

Future Trend: Pharma Customer Engagement

We in pharma find ourselves amid a significant evolution in scientific communication and education. With an ever-increasing understanding of more effective data use, we are learning how to better use data to personalize educational experiences. In this evolution, we are pivoting to a more customer-centric model,...

Captivating Customer Experiences: All About the Journey

Every potential customer and attendee for your programs is on a journey. They may be at different places in their career, have different educational needs, have differing perceptions of your company/brand, and may also have a unique set of expectations they hope you will fulfill.By providing integrated customer...