“Snackable” content is better, right? It all depends on how you write it.
We’re living in a 3.4 second reader attention-span marketplace and the competition for our customer’s attention is fierce. Inundated with paid ads and thousands of decisions about what to pay attention to—just like us—HCPs are overwhelmed by the sheer noise of it all. It’s our job as healthcare marketers to cut...
3 Trends from Digital Transformation Journey for Med Affairs
This year’s Digital Transformation Journey for Medical Affairs conference was a dynamic and engaging event that tackled some of the biggest issues facing medical affairs today. COVID-19 and the lockdowns that followed accelerated the adoption of digital technology by pharmaceutical and biotechnology firms and...
Consider the HCP Journey to Ensure Successful Product Launches
Consider the HCP JourneyLaunching a new product is hard. Remarkably hard, in fact—according to reports by Bain1 and McKinsey2, 50-66% of brand launches do not meet expectations. In addition, the stakes are high and the cost of errors can be devastating. According to Deloitte3, performance during the first 6...
Future Trend: Pharma Customer Engagement
We in pharma find ourselves amid a significant evolution in scientific communication and education. With an ever-increasing understanding of more effective data use, we are learning how to better use data to personalize educational experiences. In this evolution, we are pivoting to a more customer-centric model,...