MM+M Agency 100 StoryCast
In this MM+M Agency 100 StoryCase, CEO Arun Divakaruni sits down with Marc Iskowitz, MM+M editor-at-large, to talk about Avant Healthcare’s unique ecosystem approach to authentic HCP...Has Medical Storytelling Been Canceled? Rethinking HCP Engagement in an Age of Information Overload
Long, glutted, linear medical presentations are a thing of the past. What we say to HCPs, how we say it, and where we say it has transformed dramatically. HCPs’ educational preferences have changed, and the competition for their attention is fierce. Still of fundamental importance to medical education,...
Avant Healthcare Named Top Agency by MM+M
We are proud to announce that Avant Healthcare has been included in the 2021 MM+M Agency 100 list—the definitive guide and ranking of North America’s biggest and most successful medical marketing agencies. Featuring a staff-written profile, a movie poster (side note: our submission was included in the...
Celebrating Women in Science and Medicine
Women have played a significant role in the development of science and medicine. In the late 19th century, Rebecca Saunders, a British botanist and geneticist, and Muriel Wheldale, a British biochemist, contributed to the founding of modern genetics through their work with biologist William Bateson at the...
HCPs Are People, Too
When you post something online, it’s easy to forget actual human beings will see it. Yes, you’ll get some “likes” and if you’re lucky, perhaps a few comments. But those digital interactions just don’t feel, well, “human.” The computer screen, website interface, and random emoji response serve as seemingly...
Connecting the Dots, Episode 6
In this episode of Connecting the Dots, our Marketing Copywriter, Sean Armie, sits down with Dan Winters, Marketing Director of a major biopharmaceutical company, for the second of a two-part series...
Sign of the Times
It’s been quite a year, to say the least, and this has been especially true for the pharmaceutical industry where marketers have had to reinvent themselves almost overnight in order to adapt to the new virtual environment they (and the rest of the world) have been forced by COVID-19 to make their primary mode of...
The Medium is the Message: The Value of HCP Social Media
“…the medium is the message. This is merely to say that the personal and social consequences of any medium—that is, of any extension of ourselves—result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology1.”-Marshall McLuhan, Canadian Philosopher Social...Connecting the Dots, Episode 4
In this episode of Connecting the Dots, our Marketing Copywriter, Sean Armie, sits down with Dan Winters, Marketing Director of a major biopharmaceutical company, for the first of a two-part series...