healthcare communications Tag

HCPs Are People, Too

When you post something online, it’s easy to forget actual human beings will see it. Yes, you’ll get some “likes” and if you’re lucky, perhaps a few comments. But those digital interactions just don’t feel, well, “human.” The computer screen, website interface, and random emoji response serve as seemingly impenetrable...

Behavioral Science in Medical Affairs and Beyond

I read medical affairs should be using behavioral science—are they? In short—not nearly as much as they could be. Why? There isn’t a single explanation, but one is a lack of awareness or understanding or general organizational resistance to big, new ideas. Another possibility is preexisting perceptions or gut...