healthcare communications Tag

Celebrating Women in Science and Medicine

Women have played a significant role in the development of science and medicine. In the late 19th century, Rebecca Saunders, a British botanist and geneticist, and Muriel Wheldale, a British biochemist, contributed to the founding of modern genetics through their work with biologist William Bateson at the...

HCPs Are People, Too

When you post something online, it’s easy to forget actual human beings will see it. Yes, you’ll get some “likes” and if you’re lucky, perhaps a few comments. But those digital interactions just don’t feel, well, “human.” The computer screen, website interface, and random emoji response serve as seemingly...

Behavioral Science in Medical Affairs and Beyond

I read medical affairs should be using behavioral science—are they? In short—not nearly as much as they could be. Why? There isn’t a single explanation, but one is a lack of awareness or understanding or general organizational resistance to big, new ideas. Another possibility is preexisting perceptions or gut...