medical affairs Tag

“Snackable” content is better, right? It all depends on how you write it.

We’re living in a 3.4 second reader attention-span marketplace and the competition for our customer’s attention is fierce. Inundated with paid ads and thousands of decisions about what to pay attention to—just like us—HCPs are overwhelmed by the sheer noise of it all. It’s our job as healthcare marketers to cut...

3 Trends from Digital Transformation Journey for Med Affairs

This year’s Digital Transformation Journey for Medical Affairs conference was a dynamic and engaging event that tackled some of the biggest issues facing medical affairs today. COVID-19 and the lockdowns that followed accelerated the adoption of digital technology by pharmaceutical and biotechnology firms and...

Avant Healthcare Presents at MASS West

MASS West Presentation from AvantHC on Vimeo. Sean Markwardt, Managing Director of Medical Affairs at Avant Healthcare, discusses how Medical Affairs can help bridge the “complexity...

Behavioral Science in Medical Affairs and Beyond

I read medical affairs should be using behavioral science—are they? In short—not nearly as much as they could be. Why? There isn’t a single explanation, but one is a lack of awareness or understanding or general organizational resistance to big, new ideas. Another possibility is preexisting perceptions or gut...