Our Takeaways From Digital Pharma Innovation Week
As with many live conferences this year, Digital Pharma East was transformed into a virtual conference and rebranded as Digital Pharma Innovation Week. Avant Healthcare was among the many sponsors this year. Bringing together big names from across the industry, the conference featured insightful keynote speakers and...
Sign of the Times
It’s been quite a year, to say the least, and this has been especially true for the pharmaceutical industry where marketers have had to reinvent themselves almost overnight in order to adapt to the new virtual environment they (and the rest of the world) have been forced by COVID-19 to make their primary mode of...
Customer Centricity—The Key to Digital Engagement
The word “digital” in “digital engagement” seems superfluous at this point, doesn’t it? Like water to fish, isn’t digital to marketing all-encompassing, ubiquitous, hardly worth a mention? I don’t think so. Although digital platforms have been with us a while, many of us in healthcare marketing are just now starting to...
How HCPs See the Near Future of Medical Education
Our analytics team deployed a survey to SERMO users to gauge how HCPs think medical education will change over the next year. We received responses from HCPs across the globe representing different specialties. Survey results reaffirmed what many of us in medical marketing already knew—content is king, but you need to...