Customer Centricity—The Key to Digital Engagement
The word “digital” in “digital engagement” seems superfluous at this point, doesn’t it? Like water to fish, isn’t digital to marketing all-encompassing, ubiquitous, hardly worth a mention? I don’t think so. Although digital platforms have been with us a while, many of us in healthcare marketing are just now starting to...
How HCPs See the Near Future of Medical Education
Our analytics team deployed a survey to SERMO users to gauge how HCPs think medical education will change over the next year. We received responses from HCPs across the globe representing different specialties. Survey results reaffirmed what many of us in medical marketing already knew—content is king, but you need to...Pharma’s New Normal: Engaging with HCPs In Uncertain Times
Face-to-face interactions between pharmaceutical companies and HCPs ceased overnight in the face of the COVID-19 pandemic. Amid this crisis, we had to quickly adjust to a new norm of interpersonal relationships. Join Avant Healthcare for an enlightening conversation with Dr. Chris Bojrab, board-certified psychiatrist...
Tip of the Iceberg
The Tip of the Iceberg Successful For A Product LaunchThe stakes of launch are high—studies show that how successful a brand is at launch almost always determines how it performs over its life cycle. In preparing for launch, most pharma brands spend years developing a go-to-market strategy that includes detailed...
A Groundbreaking Partnership
Today’s healthcare professional (HCP) lives in an uber-fast-paced world, and when it comes to medical education, HCPs need more immersive, educational experiences that make the best use of their valuable time.To meet this need, Avant Healthcare and Vectorform have come forward with a truly unique educational offering:...
Introducing Our New Chief Science Officer
Avant Healthcare, a promotional medical education agency, today announced that Arun Divakaruni, Ph.D., has joined the company as the agency’s first-ever Chief Science Officer.Most recently with the Weber Shandwick agency in Chicago, Divakaruni brings a strong scientific and medical storytelling background to Avant...
Are You Experiential?
Experiential learning allows for the effective communication and retention of complex medical education content. Techniques like interactive video, live polling, gamification, and mixed reality are helping the message stick in the minds of our HCP audiences. What is experiential learning, and why is it important? This...
Integrating the ePatient
There’s a growing trend emerging that the old way of paternalistic, one-way, doctor-driven care is changing as patients themselves are changing. We are discovering that today’s ePatient is more informed about his or her condition, utilizing wearable technology, and viewing care as a continuous series of events as...
Immersive and Immediate Medical Education
We believe the the time is coming-that effective medical education of the future will require brands to offer deeply immersive, immediate, and experiential content. This is due in no small part to the flurry of recent technological advancements that are literally transforming how customers are engaging with brands....