Our Takeaways From Digital Pharma Innovation Week
As with many live conferences this year, Digital Pharma East was transformed into a virtual conference and rebranded as Digital Pharma Innovation Week. Avant Healthcare was among the many sponsors this year. Bringing together big names from across the industry, the conference featured insightful keynote...
Sign of the Times
It’s been quite a year, to say the least, and this has been especially true for the pharmaceutical industry where marketers have had to reinvent themselves almost overnight in order to adapt to the new virtual environment they (and the rest of the world) have been forced by COVID-19 to make their primary mode...
Customer Centricity—The Key to Digital Engagement
The word “digital” in “digital engagement” seems superfluous at this point, doesn’t it? Like water to fish, isn’t digital to marketing all-encompassing, ubiquitous, hardly worth a mention? I don’t think so. Although digital platforms have been with us a while, many of us in healthcare marketing are just now...
How HCPs See the Near Future of Medical Education
Our analytics team deployed a survey to SERMO users to gauge how HCPs think medical education will change over the next year. We received responses from HCPs across the globe representing different specialties. Survey results reaffirmed what many of us in medical marketing already knew—content is king, but you...Pharma’s New Normal: Engaging with HCPs In Uncertain Times
Face-to-face interactions between pharmaceutical companies and HCPs ceased overnight in the face of the COVID-19 pandemic. Amid this crisis, we had to quickly adjust to a new norm of interpersonal relationships. Join Avant Healthcare for an enlightening conversation with Dr. Chris Bojrab, board-certified...
Tip of the Iceberg
The Tip of the Iceberg Successful For A Product LaunchThe stakes of launch are high—studies show that how successful a brand is at launch almost always determines how it performs over its life cycle. In preparing for launch, most pharma brands spend years developing a go-to-market strategy that includes...
A Groundbreaking Partnership
Today’s healthcare professional (HCP) lives in an uber-fast-paced world, and when it comes to medical education, HCPs need more immersive, educational experiences that make the best use of their valuable time.To meet this need, Avant Healthcare and Vectorform have come forward with a truly unique educational...
Introducing Our New Chief Science Officer
Avant Healthcare, a promotional medical education agency, today announced that Arun Divakaruni, Ph.D., has joined the company as the agency’s first-ever Chief Science Officer.Most recently with the Weber Shandwick agency in Chicago, Divakaruni brings a strong scientific and medical storytelling background to...
Are You Experiential?
Experiential learning allows for the effective communication and retention of complex medical education content. Techniques like interactive video, live polling, gamification, and mixed reality are helping the message stick in the minds of our HCP audiences. What is experiential learning, and why is it...