Championing Diversity and Inclusion in Medical Education
As experts in the medical education space, we are constantly evolving our approach to create the most impactful educational experience for HCPs. We carefully evaluate new technologies and innovative approaches to learning, we diligently highlight the newest data to incorporate into our scientific content, and we...
The Best of Healthcare Marketing in 2021
It was quite a year for healthcare marketing in 2021. As the pandemic continued, with new therapies emerging—including the first FDA-approved vaccine—healthcare marketers across the globe continued adjusting their strategy and approach to delivering crucial healthcare information to HCPs and patients in fresh...
We Can Be Heroes: On the Craft of Medical Storytelling
In April 1912, a large steamship carrying over 2000 people departed Southampton, England, intending to arrive in New York. After 4 days of travel, the ship collided with an iceberg near Newfoundland, Canada, opening a 300-foot gash in the hull that eventually caused the ship to sink, with more than 1500 people...
Our Takeaways From Digital Pharma Innovation Week
As with many live conferences this year, Digital Pharma East was transformed into a virtual conference and rebranded as Digital Pharma Innovation Week. Avant Healthcare was among the many sponsors this year. Bringing together big names from across the industry, the conference featured insightful keynote speakers...
Sign of the Times
It’s been quite a year, to say the least, and this has been especially true for the pharmaceutical industry where marketers have had to reinvent themselves almost overnight in order to adapt to the new virtual environment they (and the rest of the world) have been forced by COVID-19 to make their primary mode of...
Customer Centricity—The Key to Digital Engagement
The word “digital” in “digital engagement” seems superfluous at this point, doesn’t it? Like water to fish, isn’t digital to marketing all-encompassing, ubiquitous, hardly worth a mention? I don’t think so. Although digital platforms have been with us a while, many of us in healthcare marketing are just now...
How HCPs See the Near Future of Medical Education
Our analytics team deployed a survey to SERMO users to gauge how HCPs think medical education will change over the next year. We received responses from HCPs across the globe representing different specialties. Survey results reaffirmed what many of us in medical marketing already knew—content is king, but you...Pharma’s New Normal: Engaging with HCPs In Uncertain Times
Face-to-face interactions between pharmaceutical companies and HCPs ceased overnight in the face of the COVID-19 pandemic. Amid this crisis, we had to quickly adjust to a new norm of interpersonal relationships. Join Avant Healthcare for an enlightening conversation with Dr. Chris Bojrab, board-certified...
Tip of the Iceberg
The Tip of the Iceberg Successful For A Product LaunchThe stakes of launch are high—studies show that how successful a brand is at launch almost always determines how it performs over its life cycle. In preparing for launch, most pharma brands spend years developing a go-to-market strategy that includes detailed...