We’re living in a 3.4 second reader attention-span marketplace and the competition for our customer’s attention is fierce. Inundated with paid ads and thousands of decisions about what to pay attention to—just like us—HCPs are overwhelmed by the sheer noise of it all. It’s our job as healthcare marketers to cut...
This year’s Digital Transformation Journey for Medical Affairs conference was a dynamic and engaging event that tackled some of the biggest issues facing medical affairs today. COVID-19 and the lockdowns that followed accelerated the adoption of digital technology by pharmaceutical and biotechnology firms and...