storytelling Tag

The Best of Healthcare Marketing in 2021

It was quite a year for healthcare marketing in 2021. As the pandemic continued, with new therapies emerging—including the first FDA-approved vaccine—healthcare marketers across the globe continued adjusting their strategy and approach to delivering crucial healthcare information to HCPs and patients in fresh...

We Can Be Heroes: On the Craft of Medical Storytelling

In April 1912, a large steamship carrying over 2000 people departed Southampton, England, intending to arrive in New York. After 4 days of travel, the ship collided with an iceberg near Newfoundland, Canada, opening a 300-foot gash in the hull that eventually caused the ship to sink, with more than 1500 people...