Customer Centricity—The Key to Digital Engagement
The word “digital” in “digital engagement” seems superfluous at this point, doesn’t it? Like water to fish, isn’t digital to marketing all-encompassing, ubiquitous, hardly worth a mention? I don’t think so. Although digital platforms have been with us a while, many of us in healthcare marketing are just now...
How HCPs See the Near Future of Medical Education
Our analytics team deployed a survey to SERMO users to gauge how HCPs think medical education will change over the next year. We received responses from HCPs across the globe representing different specialties. Survey results reaffirmed what many of us in medical marketing already knew—content is king, but you...
Pharma’s New Normal: Q&A
Healthcare Pharma New Normal Webinar QuestionsAfter our webinar, Pharma’s New Normal: Engaging with HCPs In Uncertain Times, many participants still had questions. Our Chief Science Officer, Arun Divakaruni, took the time to answer them below. What are your thoughts on P2P speaker programs in this...
On Web or On-Site?
Considerations for Virtual Advisory BoardsWhen was the last time you talked to a bank teller? How many purchases have you made in the last month without going into a store? These days, it seems human-to-human interaction in many cases has become superfluous, if not an outright inconvenience. It’s easier to do...
Considering a Virtual Meeting? Remember these Tips
Considering a virtual meeting? Remember these tips.Virtual meetings are on the rise. They are a tremendous cost saver and allow for participant interaction from across the country or across the globe with just the click of a mouse. The challenge is keeping the meeting interactive, collaborative, and...