The Sales Force and Medical Education in a Changing Pharma Commercial Model
Long before COVID-19, the roles of the sales force and medical education were rapidly evolving. Now, in the aftermath of the pandemic, it’s more important than ever to execute an omnichannel approach to ensure brand success. But successful execution means rethinking how to integrate physicians’ channel preferences into the sales force efforts to provide medical education and patient support.
Learn how the sales force and medical education have changed, and how a brand team’s approach to both is key to successfully executing an omnichannel marketing strategy.
Our Post-COVID reality.
COVID-19 accelerated a world in which HCPs expect the option to choose live, virtual, or hybrid experiences. Regardless of which choice, their expectation is the same: They want high-quality engagement. Download this resource to learn more about the lasting impact of COVID-19 on our industry, and what you can do to ensure your sales force is presenting HCPs with an omnichannel, tailored experience.
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