Long before COVID-19, the roles of the sales force and medical education were rapidly evolving. Now, in the aftermath of the pandemic, it’s more important than ever to execute an omnichannel approach to ensure brand success. But successful execution means rethinking how to integrate physicians’ channel preferences into the sales force efforts to provide medical education and patient support.
Learn how the sales force and medical education have changed, and how a brand team’s approach to both is key to successfully executing an omnichannel marketing strategy.
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Behavioral Science in Medical Affairs I read medical affairs should be using behavioral science—are they? In...