Full-service pharmaceutical marketing agency

Featured Work

Byfavo. One sedative, many patients

The Byfavo^™ (remimazolam) launch campaign is targeted to anesthesiologists, hospital pharmacists, and Population Based Decision Makers (PBDMs) to educate them about the most important aspects of the product: predictability and procedural efficiency. From the simplicity of dosing a single sedative to speed of sedation and overall time to patient discharge, Byfavo helps clinicians improve throughput and turnaround time for each patient. And, because time was of the essence for both product and launch campaign, we did it all successfully in approximately 3 months.

An extended reality in medical education

The reality is, immersing users in full 3D that’s projected into the real world can generate an experience where users can walk up to, around, or even inside of any structure you can imagine—even the human brain. And to further understand migraine, we created a unique Microsoft HoloLens experience depicting both MOA and MOD for several molecules used for treating migraine. During live symposia, HCP learners donned the HoloLens while simultaneously, an on-demand web-based version of the experience allowed us to reach an even wider audience, as well as provide anytime access to the educational content.

Moving stories: moving scientific education forward

Video has a nearly unmatched ability to move, motivate, and captivate HCP audiences. It can bring clarity to a complex mechanism of action (MOA). It can draw viewers into a lively peer-to-peer discussion. It can give voice to those impacted by a disease to provide powerful, personal perspectives. You have a story to tell. Let’s put it into motion.

Threads of Hope for T1D

When it comes to chronic illness, it’s our mission to donate time, resources, and heart toward finding a cure. Those who support the Juvenile Diabetes Research Foundation (JDRF) represent the “threads of hope” that will one day help find a cure for this life-changing, sometimes fatal, disease.

“Threads of Hope” served as Indiana and Kentucky JDRF’s theme for the annual Hope Gala taking place in Indianapolis. It was our job to drive home the human element of the theme, developing creative campaigns featuring three art pieces using nails, thread, and wood that were digitally altered and integrated into promotional materials before, during, and after the event.

Having the talk

Hypoactive sexual desire disorder (HSDD), an often-overlooked disease, creates discomfort for both patients and physicians due to the topic’s sensitivity. Unlike some other sexual dysfunctions, no observable physical signs manifest with HSDD, making it difficult to diagnose.

As part of a disease state campaign to help our client raise awareness around HSDD, we organized a live medical presentation at the Paramount Theatre in Austin, Texas. Featuring a patient speaker and four Opinion Leaders discussing the science behind HSDD, this program provided physicians with real tools for approaching patients.

Raising awareness in relief

A few months before AAD, the largest annual meeting for dermatologists, our client approached us about raising awareness for inflammatory skin disease. They wanted to reach AAD attendees and HCPs outside of dermatology. As part of the broader HCP outreach, we created a dermatology site, “The Contours of Skin Disease,” for our client’s medical affairs division. The site design, created by a cross-functional team of medical, creative and strategic experts, became the creative foundation for a broad series of cross-channel tactics, including booth components and videos.

Honors + Awards

We’re proud to be recognized for our heritage and unique skills within the pharmaceutical marketing space. Each of these awards, from the MM&M Agency 100 and PM360 Pharma Choice Awards to our Women’s Business Enterprise National Council (WBENC) certification, serve to not just set us apart, but truly reflect the skill, grit, and commitment of our entire agency to bettering the lives of the patients we ultimately serve.

Avant Healthcare is a women’s business enterprise national council certified woman owned business

Avant healthcare is rated as a top workplace for multiple years running

Avant founder Deborah Wood is a part of the MM&M Hall of Femme

Avant Healthcare was awarded the Pioneer award for groundbreaking medical education using mixed reality (MR)

Avant was awarded the Lilly launch excellence award for a multi-channel launch campaign in migraine

Vertical Expertise

Small and independent in agility, large in results. We’re a full-service healthcare agency that at its core delivers today’s most relevant scientific insights through a fiercely creative lens. We deliver the high-touch service and value of an independent agency, but the innovation, firepower, and results of a network shop. All while providing the education and implementation of the current best practices for the pharmaceutical industry.

Promotional Medical Education

IMMERSIVE PROMOTIONAL MEDICAL EDUCATION ENGAGEMENT.

Brand awareness is great, but we believe it’s all about surrounding our customers’ targeted HCP audiences with rich engagements that move them from awareness to trial, and then adoption—quickly and effectively. We deliver core peer-to-peer content and tactics to meet the highest standards for quality, accuracy, and medical rigor that delivers a lasting impression of all of our customers’ brands.

Branding + Advertising

DELIVERING BRAND RESONANCE ACROSS TODAY’S HCP CHANNELS.

Our mission is to generate sustainable market awareness with today’s modern HCP. Awareness that drives engagement, learning, and a thirst to explore the content that makes our clients’ brands, breakthrough brands. We’ve spent close to three decades honing our channel dynamic methods of engaging healthcare-specific audiences. And we believe it’s safe to say we do it better than the others, hands down.

Medical Affairs

EXPERTLY DESIGNED FOR MEDICAL AFFAIRS ORGANIZATIONS.

Over the years we’ve developed and designed our offering specifically for Medical Affairs organizations. Our customers should not have to settle for commercial offerings retrofitted into a scientific context. Instead, we provide customized professional services dedicated to understanding and meeting our customers’ specific perspective and objectives. Our agency is uniquely positioned to provide today’s most relevant education to HCPs in ways that are sensitive to their workflows and distinct knowledge bases. 

Analytics + Insights

REAL INSIGHTS DRIVE REAL STRATEGY.

Our methods utilize an advanced analytics system to measure campaign reach and establish key foundational truths. We work across three specific pillars in unearthing and driving real and tangible insights our clients’ targeted HCP audiences value, purpose, audience, and motivation. We develop our hypotheses and then design effectively to ensure that we determine practical implications and a best use-case to drive true decision-making. We don’t just develop hypotheses; we actually test them and retool our analyses as needed. Factual data without a true feedback loop is useless.

Meeting Planning

A STELLAR MEETING BRINGS EVERYTHING TOGETHER.

Bulletproof strategy, a solid budget, excellent venue, and of course, the right people. Our meeting and planning staff act as more than just a partner, they become an extension of our customers’ team. 100% of our staff have earned the Certified Meeting Professional designation, and we follow the Project Management Body of Knowledge Guide and Standards in all that we do. More than that, we understand that organizations and the people within them are all unique and every meeting is different. That’s why we tailor our approach for our customers every time.

Speaker Bureau

A STRATEGIC PARTNER.

Our customers demand a strong, highly customized peer-to-peer programming and speaker bureau strategy. That’s why we create, define, and develop custom strategies for programming, peer-to-peer education, and thought leader speaker bureau engagements for all our customers. We identify, validate, and support the external experts who best fit our customers’ strategic needs and empower them to positively shape their brand’s future. We then streamline the contracting process, ensuring they are signed and filed properly, compliantly, and of course, timely.

Key Capabilities

Pushing beyond the status quo for our customers’ is priority one. Pharmaceutical and biotherapeutic marketing changes by the minute, literally. HCPs are inundated with content across highly competitive marketing channels. With 3.4 seconds on average to engage our customer HCP audience, it’s critical that we continue to expand our capabilities to explore new channel opportunities, innovative digital, social, and experiential platforms to reach them.

NextGen MedEd^℠

Sprinkle some wow factor into your content. Our innovative digital solutions can lead to higher learning retention, greater stopping power, and meaningful behavior change in practice—we call it NextGen MedEd. We offer mixed reality experiential presentations, custom animations and medical illustrations, web-based content learning hubs, virtual/streaming program delivery, static or HTML display ads and emails, and custom app and website development.

Medical Strategy + Consulting

When strategy, science and creative align, it forms a powerful content trifecta that can help you achieve your marketing and medical objectives. We offer strategic expertise across a wide range of medical education needs, including product launches, brand planning, competitive intelligence, medical strategy, peer-to-peer strategy, and omnichannel content marketing.

Brand Development

Working from a firm foundation of HCP audience experience and marketing expertise, we can help build your brand from the ground up, from crafting your value proposition to establishing a visual identity. This includes employing the latest strategic tools—such as competitive differentiation, product positioning, and content marketing—to ensure your brand is built for success.

Campaign development

In reaching HCPs across today’s chaotic marketing channels, it’s imperative to make every branded touchpoint a resonate one. End-to-end campaign development is a point of differentiation for us. Campaigns that drive engagement from concept development, key asset creation, custom photography and illustration, video, 3D modeling/animation, to quality-controlled production services.

PeerMesh Pinpoint^℠ Opinion Leader Identification

Looking for a faster route to finding the right Opinion Leader for your brand? PeerMesh Pinpoint puts you in the driver’s seat. We developed our mScore proprietary identification algorithm to help you quickly find the most relevant Opinion Leaders to deliver on your specific business needs.

PeerMesh Pulse^℠ Social Listening

What’s the word on the street about your brand? See and hear what others are saying across social platforms with PeerMesh Pulse, our social listening service. From keyword tracking to Digital Opinion Leader dashboards, we can monitor and measure the conversations happening around and about your brand to deliver data-rich insights that help you shape the conversation—wherever it takes place.

NextGen Med Affairs^℠

Seeing is believing, and believing is learning. Our experiential learning opportunities enable you to bring key lessons to life for your audience. With our omnichannel, XR, and mobile app offerings, HCPs can interact with real-world clinical scenarios in ways that more closely reflect actual experiences.

Scientific Strategy + Consulting

As experienced scientists, strategists and creatives, we bring understanding and firsthand knowledge to reaching and connecting with your HCP audience. We offer strategic expertise across a wide range of medical affairs needs, including product launches, disease state education, publications support, congress support, peer-to-peer strategy, and omnichannel content marketing.

End-to-End Meeting Planning Services

Great meetings create great chemistry. That’s our sweet spot: We bring together the art and science of meeting planning in the healthcare space. Our comprehensive services and highly responsive team are there at every step to ensure your meeting’s success, from site location to speaker contracting, to when the last attendee departs.

Event Strategy + Logistics Planning

It all starts with the strategy. We help you think through the essential questions: What is my meeting trying to accomplish? Who am I trying to reach? How can I best use this meeting series to communicate my message? We then execute on that strategy via seamless logistics management.

Speaker Bureau Development + Management

When the right speaker carries your brand’s voice with expertise and distinction, it amplifies your impact. Offering end-to-end speaker bureau support, from speaker identification to detailed budget reconciliation, our dedicated staff can help your story come through loud and clear so you can focus on building connections that count.

Speaker Contracting

Let us simplify speaker contracting for you. Since 1994, we’ve been working with HCP speakers, and we apply that experience to every step of the contracting process, including establishing honoraria amounts, contract execution,  and timely and compliant contract filing.

OUR CLIENT PARTNERS

From the biggest names in the industry to small-but-mighty startups, we are honored to call each customer we serve our partner—and work every day to prove it. We believe our customers deserve only the very best in an agency partner, one that is not just über passionate about their customers’ book of business, but deeply experienced within it as well.

From coast to coast and beyond, you’ll find our client partners, including:

4 of the top 10 pharmaceutical companies
The world’s first biotechnology company
The company that introduced the world’s first commercially available insulin

BREAKFAST,LAUNCH &DINNER