A small footprint makes a big impression
Our client, an up-and-coming biotech company based in the UK, decided it was time to run with the “big dogs” and establish a booth presence at ASCO, one of the industry’s largest meetings for cancer care. How could they make their small booth a contender among the big names and footprints on the ASCO floor? We drafted a blueprint for success by creating an elegant booth design that dramatically conveyed our client’s innovative brand personality, while keeping its commercial and medical stories clearly defined. With a memorable booth presence, our client showed ASCO attendees and exhibitors alike that it was ready to step out onto the big stage.
Aesthetics brand positioning
Call it makeover magic
A start-up aesthetics division at a pharmaceutical company was seeking a partner to deliver scientific acumen and strategic storytelling. Knowing the importance of before and after within the aesthetics space, we developed new core claims visuals with stopping power and effective data contextualization that enabled us to showcase an impressive 4X treatment difference rate.
In addition, we developed an engaging, interactive HCP training that included a custom illustrator, digital notetaking, 1:1 medical Q&A, and an elegant, out-of-the-box design. It was all wrapped in catchy branding that quickly went viral among KOLs, leading to a 4X increase in HCP likes and shares in less than 2 months.
Seeing the unseen
Recognizing the changing faces of hepatitis C virus (HCV)
For years, there has been a stigma about contracting HCV through intravenous drug use. People who inject drugs account for 70% of new HCV infections. For patients, it’s important to feel respected, seen, and heard when seeking care. For HCPs, screening for HCV and understanding target populations can help remove barriers for patients.
We developed the “Seeing the Unseen” campaign to help HCPs better understand patients with HCV from a holistic, socioeconomic point of view and increase compassion for this patient population. Featuring four patient portrayals with unique stories, the campaign webpage showcased the social and financial challenges that many people with HCV may face, and promoted steps that HCPs can take to improve patient care efforts.
Exploring the edges of possibility in medical education
We developed the ImmerseRx brand to push the boundaries of medical education—exploring a variety of disease states using several different interactive educational modalities. Our first developments under the brand include interactive content using Microsoft HoloLens and augmented reality, or AR, applications on both the Apple App Store and Google Play.