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VIEW ALL POSTS New Year, New Decade, New Look
January 29, 2020
To improve is to change; to be perfect is to change often.– Winston S....
Want Medical Education That Moves Audiences?
January 22, 2020
Medical Education That Moves Audiences
Medical storytelling differentiates...
Tip of the Iceberg
January 15, 2020
The Tip of the Iceberg Successful For A Product Launch
The stakes of launch...
On Web or On-Site?
November 6, 2019
Considerations for Virtual Advisory Boards
When was the last time you...
A Groundbreaking Partnership
October 31, 2019
Today’s healthcare professional (HCP) lives in an uber-fast-paced world, and...
The Agent Intellect — Current Impact of AI in Healthcare
October 10, 2019
The artificial intelligence (AI) revolution in healthcare is upon us....
Marketing execution during the prelaunch phase
September 12, 2019
Pharmaceutical Prelaunch Marketing
Preparation is everything. In a previous...
Over the Rainbow: Using Microsoft HoloLens
August 28, 2019
There’s a moment in “The Wizard of Oz,” after Auntie Em and Uncle Henry’s...
How to make friends and engage digital opinion influencers
August 14, 2019
In a prior blog, we identified the role digital opinion influencers (DOIs)...
Turn and Face the Strange
July 31, 2019
“A display connected to a digital computer gives us a chance to gain...
Consider the HCP Journey to Ensure Successful Product Launches
July 17, 2019
Consider the HCP Journey
Launching a new product is hard. Remarkably hard,...
Digital Opinion Influencers—Looking Beyond the Status Quo
July 2, 2019
Everybody’s doing it—in 2005, only 5% of the US adult population used social...