We needed to make an impression with our unbranded campaign. Our client was hosting a product theater on hypoactive sexual desire disorder (HSDD), an underdiagnosed disease characterized by premenopausal women experiencing low sexual desire in their relationships, causing distress. Knowing that many, if not most, of the healthcare providers attending the product theater were unfamiliar with the disease, we developed this over one and half minute video to serve as a preview of the presentation and to introduce the audience to the disease. The message: it’s not about sex, it’s about hearing her. The video flowed seamlessly into the product theater where physicians learned how to have proactive conversations with patients, encouraged their patients to discuss their challenges, and to be able to confidently diagnose women with HSDD.
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