AvantSpeakHCP Marketing

How to Tell a Compelling Story (That MLR Will Actually Approve)



Is your medical content missing that spark? Immerse yourself in the science of storytelling. While the world has changed, some things remain the same: Your traditional core peer-to-peer content and tactics must meet the highest standards for quality, accuracy, and medical rigor.

Uncover the neuroscience behind impactful narratives and explore strategies to engage healthcare professionals. Watch this webinar to unleash the potential of your healthcare communication.

Takeaways include:

  • How scientific storytelling works... and why

  • Science, strategy, and creative: An integrated framework for crafting compelling scientific stories

  • Maintaining authenticity and approvability to deliver a story that moves HCPs to action




Sarah_Wilson_SquareSarah Wilson, PhD
Vice President, Medical
Avant Healthcare

Sarah has always been fascinated by the human body, in particular the brain. She earned her bachelor’s degree in Psychology and her PhD in Medical Neuroscience from Indiana University School of Medicine. After years of scientific research and numerous publications, Sarah realized her true passion laid more in communicating data rather than generating it. At Avant Healthcare, she’s contributed to over 15 launches and indication expansions, and she leads a team of medical directors and medical writers supporting commercial and medical affairs organizations, partnering across various stages of the product life cycle. When she’s not working or herding her kids, Sarah can be found herding cattle on her ranch.


Chris Ryan

Chris Ryan
Executive Creative Director
Avant Healthcare

With 25 years of professional creative experience, Chris has penned everything from a traveling French fry vendor’s personality profile to promotional materials for some of the world’s biggest pharmaceutical brands. Fueling that creativity is Chris’s love for comedy, a skill he has honed over two decades, including stints in Chicago and LA performing stand-up, improv, and sketch—making literally tens and tens of dollars along the way. Named one of “30 Under 30 to Watch” by Indiana Alumni magazine when he was under 30, Chris earned bachelor’s and master’s degrees in journalism from Indiana University Bloomington and the University of Illinois at Urbana-Champaign, respectively.


Margo Schmidt

Margo Schmidt
Executive Director, Client Services
Avant Healthcare

Margo has more than 20 years of healthcare industry experience which began in the direct-to-consumer hospital healthcare system industry before diving into the world of pharmaceuticals. She leverages her healthcare and marketing knowledge to educate HCPs and drive behavior change, which in turn assists clients with achieving their business goals and, most importantly, positively impacting patients’ lives. Margo serves as the strategic and tactical lead developing and managing the day-to-day business. Her passion and resilience is unmatched. No task is too big or small for Margo. Margo earned her Bachelor of Science degree in marketing from Indiana University’s Kelley School of Business. To maintain her mental health and positive attitude, you will find Margo on a run or doing anything outdoors

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