Connecting the Dots, Episode 3
Avant Healthcare · Connecting the Dots, Episode 3, Rob Spalding In this episode of Connecting the Dots, our Marketing Copywriter, Sean Armie, sits down with Rob Spalding, Chief Strategy and Marketing Officer, to explore trends in brand...
The Art of the Virtual Advisory Board Moderator
The Art of the Virtual Advisory Board ModeratorPerhaps the most essential component of a successful virtual advisory board is the moderator. While good software and hardware are vital to creating a professional, polished meeting, the advisory board succeeds or fails at the hands of the moderator. He or she determines whether the...
Connecting the Dots, Episode 2
In this episode of Connecting the Dots, our Marketing Copywriter, Sean Armie, sits down with Rachel Wallace, Senior Virtual Events Manager at AVAIL, to discuss the ins and outs of executing high quality virtual...
How to Execute Virtual Meetings Like a Boss
As most of life’s activities come to a halt in the face of the Coronavirus (COVID-19), virtual meetings and events have overnight gone from a convenient technological tool to a necessity to keep business moving forward. At Avant Healthcare, we’ve been executing virtual meetings, advisory boards, and other programming types for...
Tip of the Iceberg
The Tip of the Iceberg Successful For A Product LaunchThe stakes of launch are high—studies show that how successful a brand is at launch almost always determines how it performs over its life cycle. In preparing for launch, most pharma brands spend years developing a go-to-market strategy that includes detailed segmentation and...
On Web or On-Site?
Considerations for Virtual Advisory BoardsWhen was the last time you talked to a bank teller? How many purchases have you made in the last month without going into a store? These days, it seems human-to-human interaction in many cases has become superfluous, if not an outright inconvenience. It’s easier to do things virtually and...
Marketing execution during the prelaunch phase
Pharmaceutical Prelaunch MarketingPreparation is everything. In a previous blog, my colleague pointed out that 50-66% of pharma brand launches fail to meet expectations. Additionally, more than 25% of brand launches fail to reach 50% of external revenue forecasts1. These are major red flags for an industry expected to derive 25% to...
Consider the HCP Journey to Ensure Successful Product Launches
Consider the HCP JourneyLaunching a new product is hard. Remarkably hard, in fact—according to reports by Bain1 and McKinsey2, 50-66% of brand launches do not meet expectations. In addition, the stakes are high and the cost of errors can be devastating. According to Deloitte3, performance during the first 6 months after a launch...
Asking Questions that Matter
Asking Market Research Questions That MatterIn the market research or measurement world, this phrase is also very true. In order to get valuable, usable information from a question, you need to ask a thoughtfully composed question that matters.“Knowledge is Power”Know what your objectives are and how they relate to your greater...