“Snackable” content is better, right? It all depends on how you write it.
We’re living in a 3.4 second reader attention-span marketplace and the competition for our customer’s attention is fierce. Inundated with paid ads and thousands of decisions about what to pay attention to—just like us—HCPs are overwhelmed by the sheer noise of it all. It’s our job as healthcare marketers to cut...
HCPs Are People, Too
When you post something online, it’s easy to forget actual human beings will see it. Yes, you’ll get some “likes” and if you’re lucky, perhaps a few comments. But those digital interactions just don’t feel, well, “human.” The computer screen, website interface, and random emoji response serve as seemingly...
Connecting the Dots, Episode 6
In this episode of Connecting the Dots, our Marketing Copywriter, Sean Armie, sits down with Dan Winters, Marketing Director of a major biopharmaceutical company, for the second of a two-part series...
The Medium is the Message: The Value of HCP Social Media
“…the medium is the message. This is merely to say that the personal and social consequences of any medium—that is, of any extension of ourselves—result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology1.”-Marshall McLuhan, Canadian Philosopher Social...Connecting the Dots, Episode 4
In this episode of Connecting the Dots, our Marketing Copywriter, Sean Armie, sits down with Dan Winters, Marketing Director of a major biopharmaceutical company, for the first of a two-part series...
Connecting the Dots, Episode 3
Avant Healthcare · Connecting the Dots, Episode 3, Rob Spalding In this episode of Connecting the Dots, our Marketing Copywriter, Sean Armie, sits down with Rob Spalding, Chief Strategy and Marketing...
The Art of the Virtual Advisory Board Moderator
The Art of the Virtual Advisory Board ModeratorPerhaps the most essential component of a successful virtual advisory board is the moderator. While good software and hardware are vital to creating a professional, polished meeting, the advisory board succeeds or fails at the hands of the moderator. He or she...
Connecting the Dots, Episode 2
In this episode of Connecting the Dots, our Marketing Copywriter, Sean Armie, sits down with Rachel Wallace, Senior Virtual Events Manager at AVAIL, to discuss the ins and outs of executing high...
How to Execute Virtual Meetings Like a Boss
As most of life’s activities come to a halt in the face of the Coronavirus (COVID-19), virtual meetings and events have overnight gone from a convenient technological tool to a necessity to keep business moving forward. At Avant Healthcare, we’ve been executing virtual meetings, advisory boards, and other...