The Medium is the Message: The Value of HCP Social Media
“…the medium is the message. This is merely to say that the personal and social consequences of any medium—that is, of any extension of ourselves—result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology1.”-Marshall McLuhan, Canadian PhilosopherSocial media...
Connecting the Dots, Episode 4
In this episode of Connecting the Dots, our Marketing Copywriter, Sean Armie, sits down with Dan Winters, Marketing Director of a major biopharmaceutical company, for the first of a two-part series on how to craft...
Connecting the Dots, Episode 3
Avant Healthcare · Connecting the Dots, Episode 3, Rob Spalding In this episode of Connecting the Dots, our Marketing Copywriter, Sean Armie, sits down with Rob Spalding, Chief Strategy and Marketing Officer, to explore...
The Art of the Virtual Advisory Board Moderator
The Art of the Virtual Advisory Board ModeratorPerhaps the most essential component of a successful virtual advisory board is the moderator. While good software and hardware are vital to creating a professional, polished meeting, the advisory board succeeds or fails at the hands of the moderator. He or she determines...
Connecting the Dots, Episode 2
In this episode of Connecting the Dots, our Marketing Copywriter, Sean Armie, sits down with Rachel Wallace, Senior Virtual Events Manager at AVAIL, to discuss the ins and outs of executing high quality virtual...
How to Execute Virtual Meetings Like a Boss
As most of life’s activities come to a halt in the face of the Coronavirus (COVID-19), virtual meetings and events have overnight gone from a convenient technological tool to a necessity to keep business moving forward. At Avant Healthcare, we’ve been executing virtual meetings, advisory boards, and other...
Tip of the Iceberg
The Tip of the Iceberg Successful For A Product LaunchThe stakes of launch are high—studies show that how successful a brand is at launch almost always determines how it performs over its life cycle. In preparing for launch, most pharma brands spend years developing a go-to-market strategy that includes detailed...
On Web or On-Site?
Considerations for Virtual Advisory BoardsWhen was the last time you talked to a bank teller? How many purchases have you made in the last month without going into a store? These days, it seems human-to-human interaction in many cases has become superfluous, if not an outright inconvenience. It’s easier to do things...
Marketing execution during the prelaunch phase
Pharmaceutical Prelaunch MarketingPreparation is everything. In a previous blog, my colleague pointed out that 50-66% of pharma brand launches fail to meet expectations. Additionally, more than 25% of brand launches fail to reach 50% of external revenue forecasts1. These are major red flags for an industry expected to...