Digital Opinion Leader Identification, A Primer
Opinion leaders matter…a lot. The right opinion leader can make or break your efforts to reach those HCP audiences vital to the success and health of your brand. But the time is now to think beyond key opinion leaders and start thinking about digital opinion leaders (DOLs)—social media-savvy HCPs with a passion...
Come Together – How HCP-Focused Social Media Platforms are Integral to the Future of Medical Education
The defining medium of our age, social media has revolutionized the way we communicate, learn about the world, and organize ourselves into communities. For doctors and other HCPs, social media presents an unprecedented opportunity for engagement and collaboration that is shaking up the structures of power and...
The Sales Force and Medical Education in a Changing Pharma Commercial Model
Long before COVID-19, the roles of the sales force and medical education were rapidly evolving. Now, in the aftermath of the pandemic, it’s more important than ever to execute an omnichannel approach to ensure brand success. But successful execution means rethinking how to integrate physicians’ channel...
Want Medical Education That Moves Audiences?
Medical Education That Moves AudiencesMedical storytelling differentiates your key messages by framing them into a narrative that is both compelling and compliant. It elevates data-driven content from informative to transformative – engaging, educating, and ultimately changing behavior.Understand the...Inspiring Healthcare Professionals to Action: Changing Behaviors Through Medical Storytelling
Storytelling may seem like an antiquated tool in modern times, which is exactly what makes it so powerful. How? Life unfolds in the narratives we share with each other. A great story can go where quantitative analysis often cannot: straight to the heart. Clinical trial data can instill confidence and persuade...Being Engaging When Engaging KOLs
In the pharmaceutical world, the sales representative’s role interacting with HCPs—and their impact on those HCPs—has taken a hit. KOL interactions remain critically important to ensure HCP audiences receive the right message via the right channel at the right time.Take a few minutes to learn about five trends...