The Sales Force and Medical Education in a Changing Pharma Commercial Model
Long before COVID-19, the roles of the sales force and medical education were rapidly evolving. Now, in the aftermath of the pandemic, it’s more important than ever to execute an omnichannel approach to ensure brand success. But successful execution means rethinking how to integrate physicians’ channel preferences into...
Want Medical Education That Moves Audiences?
Medical Education That Moves AudiencesMedical storytelling differentiates your key messages by framing them into a narrative that is both compelling and compliant. It elevates data-driven content from informative to transformative – engaging, educating, and ultimately changing behavior.Understand the science...Inspiring Healthcare Professionals to Action: Changing Behaviors Through Medical Storytelling
Storytelling may seem like an antiquated tool in modern times, which is exactly what makes it so powerful. How? Life unfolds in the narratives we share with each other. A great story can go where quantitative analysis often cannot: straight to the heart. Clinical trial data can instill confidence and persuade...Being Engaging When Engaging KOLs
In the pharmaceutical world, the sales representative’s role interacting with HCPs—and their impact on those HCPs—has taken a hit. KOL interactions remain critically important to ensure HCP audiences receive the right message via the right channel at the right time.Take a few minutes to learn about five trends...