In the pharmaceutical world, the sales representative’s role interacting with HCPs—and their impact on those HCPs—has taken a hit. KOL interactions remain critically important to ensure HCP audiences receive the right message via the right channel at the right time.
Take a few minutes to learn about five trends highlighting the important role KOL stakeholders play in delivering transformative medical education.
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In this episode, Trina Stonner, President at Avant Healthcare discusses the evolving role of KOLs and their...