behavior economics Tag

Designing HCP Behaviors

Designing HCP BehaviorsAmong the buzzwords on the tip of every healthcare marketer’s tongue these days is behavioral design. For years, we’ve known that one of the keys to creating greater value for our clients is to change their customers’ behaviors. And for years, the best way to do that has remained elusive. With...

Top Five Speaker Programming Trends for 2020

Top 5 Speaker Programming Trends for 2020The death of speaker programs has been greatly exaggerated. Today, speaker programs still hold pride of place in a pharma company’s peer-to-peer marketing strategy. There’s nothing quite like hearing from a trusted expert and HCPs around the country still listen to the top...

Understanding HCP Behavior to Tell Better Medical Stories

As healthcare marketers, we know crafting compelling stories can help change healthcare professionals’ behaviors and that changing those behaviors is crucially important to accomplishing our customers’ goals—but how do we know which behaviors to target? And how do we actually influence behaviors? To tackle...